Zuckerberg bets in large AI with $ 14 billion pole and hunt the talents

Meta is increasing his investment in artificial intelligence by chasing some of the most discussed startups and people in space. Reports say that CEO Mark Zuckerberg has contacted several artificial intelligence companies for potential acquisitions, including perplexity AI, the catwalk, the machines for thought (co-founded by the former Opeeni Cto Mira Murati) and Safe Sopicingigence (SSI), started by the former scientist scientist of Openi Ilya Sutskever.

Meta also examined NFDG, a risk fund led by the former CEO of Github Nat Friedman and Daniel Gross, who helped build SSI.

Meta tried to recruit directly from Openi, offering signature bonuses up to $ 100 million. CTO Andrew Bosworth confirmed the war of offers in an interview with CNBCSaying that Sam Altman, CEO of Openi, resisted the moves of his competitor. “The market is setting a rate here for a talent level that is truly incredible and a little unprecedented in my 20 -year career as a technological manager,” he said.

Most of the startups have lowered Meta Down, but Zuckerberg closed an agreement, purchasing a 49% participation in artificial intelligence scale for $ 14.3 billion. The company’s CEO, Alexandr Wang, will join Meta to guide his superintelligence work. Meta will also take a partial participation in NFDG, bringing both Friedman and Gross on board under the guidance of Wang.

The moves come when Meta seems to accelerate his artificial intelligence work, especially around the Lama language models. Reports suggest that Zuckerberg was frustrated by his slower progress than expected. Meta already has keyworks of artificial intelligence such as Yann Leunc and its research group, Fair, but it is not yet clear how this new team will work with them. Wang, who abandoned MIT, has co-founded artificial intelligence to provide training data with attention to automatic learning models.

The madness assumed is taking place at a time when technological companies are climbing to bring the best talents of AI. Meta is now competing with Openi, Google Deepmind, Microsoft and anthropic for a limited pool of experts. At the same time, Meta is working to expand the way the IA adapts to its apps, fueling things such as advice on Instagram and chatbot on WhatsApp. Meta is also testing how artificial intelligence agents could support customer service and online shopping.

Like this could change marketing

The push of destination in artificial intelligence could start with infrastructure and talents, but it is likely that marketing experts will soon influence. With the tools of stairs and the skills of companies such as SSI and Runway, Meta could soon build smarter systems that know how to respond to users in real time. This could lead to faster ways of creating personalized content, such as videos and copying that correspond to the interests or user behavior. A stronger Backand could also mean a better targeting, more relevant announcements and less campaigns led by conjectures.

If Meta continues along this path, marketing experts could spend the less time to adapt the campaigns and the more time they resize what works.

What does it mean for marketing experts

The new assumptions of Meta and the concentration on the Ai suggest that changes are coming, affect how they are planned, created and delivered the campaigns. The tools that manage creative work, customize messages and connect content with user data may arrive earlier than expected.

This could make it easier for the teams to launch campaigns, but more difficult to avoid the meta tools once they have engaged in the platform tools. Marketing teams should keep an eye on which characteristics exclude later, because this turn behind the scenes could soon model the way in which daily marketing is done.

(Photo of Julio Lopez)