Microsoft is planning to build a super app to challenge Apple
Microsoft is inspired by Tencent’s mobile strategy to create an all-in-one app.
Microsoft is said to be building a “super app” that will allow users to shop, text, web search
Through this ambitious initiative, the US-based company is eyeing to take on Apple and Google
The tech company wants the app to boost its multibillion-dollar advertising business and Bing search
Google’s playstore and Apple’s appstore that dominate the appstore ecosystem.
Microsoft is inspired by Tencent’s mobile strategy to create an all-in-one app
The Chinese firm has a WeChat app, which combines messaging with shopping
online games, news and a variety of services including grocery ordering, according to the report.