Microsoft is planning to build a super app to challenge Apple

Microsoft is said to be building a “super app” that will allow users to shop, text, web search

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Through this ambitious initiative, the US-based company is eyeing to take on Apple and Google

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The tech company wants the app to boost its multibillion-dollar advertising business and Bing search

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Google’s playstore and Apple’s appstore that dominate the appstore ecosystem.

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Microsoft is inspired by Tencent’s mobile strategy to create an all-in-one app

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The Chinese firm has a WeChat app, which combines messaging with shopping

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online games, news and a variety of services including grocery ordering, according to the report.

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