Wacoal opens a premium lingerie store at Oberoi Mall in Mumbai

The Japanese Lingerie Premium lingerie, Wacoal, announces the launch of his latest shop to Oberoi Mall, Goregaon, further expanding his presence in Mumbai. Following successful openings at the Phoenix Palladium and Sky City Mall, Borival at the beginning of this year, this new addition marks another milestone in the expansion during the brand. The shop of the Oberoi shopping center strengthens Wacoal’s commitment in making luxurious and well suitable for the most accessible intimate wear to women throughout the city, mixing comfort, innovation and elegant design in every offer.Strategically located in one of the most visited lifestyle hubs in Mumbai, the new shop is destined to satisfy the dynamic preferences of women in the Goregaon region, ranging from professionals engaged in modern brides and buyers attentive to the style that are prepared for the festive and night season.

Wacoal has opened a 780 square feet shop to Oberoi Mall, Goregaon, strengthening his presence of mumbai after recent launches at the Phoenix Palladium and Sky City Mall. With essential newspapers, wedding lingerie, seasonal fashion, sleep clothing and AW’25 collections, the shop merges the premium design, comfort and fit, with qualified experts that offer personalized assistance.

“Wacoal is more than simple lingerie, it is a question of strengthening women through trust and comfort,” he said Ms Pooja Merani, COO, Wacoal India. “Our presence at Oberoi Mall approaches us more to a vibrant and urban audience who is looking for weighted designs and adapt to a festive and wedding season, this shop allows us to better serve women in search of daily comforts and indulgent and specific pieces for occasions.”

“We are pleased to open another shop in Mumbai, a city that continues to inspire us with its diversity and its dynamism,” he shared Mr. Hirokuni Nagamori, CEO, Wacoal India. “The new shop of the Oberoi shopping center reflects Wacoal’s main promise to offer premium lingerie with comfort, quality and unparalleled form. We are committed to providing each woman with a high nicus clothing experience, which gives it power every day and celebrates her individuality.”

Spanning of 780 square feet, the shop has been carefully designed to improve the flow of customers and offer a purchasing experience without continuity. Beyond its private rooms and the elegant interiors, the layout includes intuitive areas for digital products and displays that highlight the latest collections and images of campaigns, adding a visual narrative layer to space. The assistance dedicated by trained experts guarantees that each woman easily finds her ideal size and style.

The Oberoi Mall shop will show a high selection of essential elements and daily signatures of Wacoal, including basic notions, wedding lingerie, seasonal fashion drops, sleep clothing and living room clothing. With an emphasis on luxurious fabrics, innovative design and shape in shape, the brand continues to offer something for any type of body, mood and moment. The shop also has the last autumn/winter 2025 seasonal launches (AW’25), giving buyers early access to the latest styles and trends.

The retail strategy of Wacoal in India remains concentrated on the deepening of its presence in the key metropolis while expanding between the emerging cities. With 18 exclusive shops now operational throughout the country and more in the pipeline, the brand is constantly expanding its reach, completing its strong presence of digital and multi-built outlet.

While strengthening his imprint in India, Wacoal remains committed to providing intimate usury that celebrates individuality, crafts and lifestyles in evolution of modern Indian women.

Note: the title, intuitions and image of this press release may have been perfected by the Fiber2fashion staff; The rest of the content remains unchanged.

Fiber2fashion News Desk (RM)