Us Wrangler collaborates with Genesco in the licensed licenses agreement

The initial collection will present a classic design mixture inspired by Wrangler and more styles guided by the trend. With the robust look of Wrangler and Genesco’s track record for innovation and success, the partnership promises to provide fresh and distinctive projects to the market.

Wrangler has signed an agreement of multi -year licenses with Genesco to design, source and market footwear for men, women and children. The partnership aims to expand the presence of the Lifestyle brand of Wrangler, mixing its robust legacy with the competence of Genesco’s footwear. The first collection, with classical styles and guided by the trend, will be launched in autumn 2026.

“We are thrilled to collaborate with Genesco, a leader in the sector with a proven experience in the successful interpretation of the brands and which bring exciting footwear on the market,” he said Steve Armus, vice -president of licenses and collaborations in Wrangler. “This license agreement represents a promising opportunity to introduce Wrangler footwear to a vast audience. We believe that this partnership will strengthen the presence of our brand and will allow several consumers to experiment with Wrangler’s quality and heritage in an exciting category of new products.”

“The collaboration with Wrangler presents a significant opportunity to accelerate growth in our portfolio of groups of genesco brands,” he said Rick Higgins, president of the Marche Genesco group. “We are excited to exploit our know-how to build an assortment of footwear that honors Wrangler’s adventure legacy, new frontiers and crafts. From daily workbief to casual lifestyle to western inspirational silette, we see a significant potential to merge an accidental authenticity with a unique style, storytelling, innovation and comfort.”

The first collection of Wrangler footwear as part of the license agreement should be launched in autumn 2026.

Note: the title, intuitions and image of this press release may have been perfected by the Fiber2fashion staff; The rest of the content remains unchanged.

Fiber2fashion News Desk (RM)