ASHIRU’s work is that which largely did not exist 10 years ago, he says, but the recent growth of the musical industry of West Africa has allowed her to live, work and travel widely throughout the region, often finding himself working in Johannesburg for weeks at a time. “South Africa is a creative center in several ways,” Nast Traveller tells Condé. “We don’t really have that type of system in Nigeria. It seems to enter a designer’s dream.”
Traveling between Nigeria and South Africa has not always been so easy. Domestic trips to Africa have long been a challenge due to continent -level infrastructure problems, including bureaucratic obstacles and lack of connectivity between nations. But in recent years, the rise of cross-contractual industries such as e-commerce, Fintech and the arts have allowed a flow of new flight courses for business travelers such as Ashiru.
The chosen vector of Ashiru, South Africa Airways, has put a particular focus on By increasing the domestic service In Africa, increasing his flights to Nigeria, Zimbabwe, Zambia and Democratic Republic of Congo at the end of 2024. The airline also hit his Lagos in Johannesburg four times a week, starting from November last year. Long -range air connections also increased: Delta Air Lines have increased Recently resumed Seasonal service from John F. Kennedy International Airport (JFK) to Lagos and Lagos United Airlines He inaugurated a brand new path from Washington Dulles (Iad) international airport to Dakar, in Senegal in May.
Of course, the return of meetings of person and conferences stimulated a rebound on aerial journey also towards more traditional commercial hubs. Take the direct flight of Singapore Airlines from Newark to Singapore, configured only with economic and premium seats, or weekly service five times of United Airlines from Chicago to Zurich. “They are not tourists looking for Swiss chocolate,” says aviation expert Mike Arntot. “This is business demand. Each airline is trying to fly this type of path.”
A spokesman for Delta tells Traveller that the airline is focusing on Rio de Janeiro as a “strategic company and corporate market” due to its recent growth among business travelers for 2025. Delta has expanded its existing partnership with the Latam group This year in order to increase the connectivity between Brazil and the United States, also with the launch of a new Boston route to San Paolo in January. This works next to normal flights to Rio de Janeiro, which connects to dozens of international airports via Delta’s Atlanta Hub.
Illustration: Alex Green
The writer, director and label Jesse Bernard often flies from London to Rio with the Latam network when producing documentaries and organizing nightlife events. Is the head of Como Vocêa transatlantic record label that works throughout London e Cultural capital of Brazil.
“I noticed that when you flight in the countries within the African diaspora, it has the feeling that most people on the flight are not there for a holiday,” he says. “There is a sense of familiarity; they are the people in whom they travel London For work or travel back for the same. They are not necessarily tourists. “