Tilaknagar to acquire the imperial blue whiskey of Pignod Ricard, probably announceing Wednesday, Etbrandequità

Tilaknagar Industries will probably acquire the Imperial Blue Whiskey brand in India from Pignod Ricard French on Wednesday, he said people aware.Wednesday, the board of directors of Tilaknagar, who sells the Mansion House-Si brand will meet to consider a fundraising proposal. According to the dissemination of the company last week, the proposed capital increase could be performed through various tools, including equity actions, bonds, warrant, privileged actions or bonds.

The price of the company’s shares increased by 12% Tuesday to RS469.60 at one piece and has increased by 28% in the last five negotiation sessions on the BSE. At the beginning of this week, Tilaknagar He was also appointed in a sheet of coal presented by the Andhra Pradesh police in the current investigation on their alleged negligence and repercussions of the estimated Crores of RS218.

Imperial Blue is the third largest whiskey brand in the country, although sales have remained late in recent years since many Indian consumers have moved to move on to premium brands on mass offers or prestige. The sale proposed is part of a wider global renovation exercise launched by Pignod Ricard, the owner of best -selling brands such as Absolut Vodka and Jameson Whiskey since last year. This includes a reshuffle of wallet, working cuts and divide its global brands into two blocks.The sales exercise, managed by Goldman Sachs, had two other contenders-inbrew drinks led by the entrepreneur Ravi Deol and Smuntory Global-Che were very below the question.

Imperial Blue operates in the 78 million homes whiskey category per year, a bridge between mass and premium segments. In 2024 he sold 22.2 million cases, a low 0.5% compared to the previous year. A mixture of spirits of Indian cereals and imported Scottish Malts, the brand was launched in India in 1997 by Seagram, which was acquired by Pernot in 2002.

With a market share of 8.6%, Imperial Blue Trails McDowell’s and Royal Stag in 2024, according to the latest IWSR report. For PernoD, it represents a third of the total sales of whiskey at a global level even if sales have constantly decreased in recent years, decreasing by 4% between 2019 and 2024.

With annual sales of 260 million cases in 2024, India is the largest whiskey market in the world in volume. Founded in 1933 as Maharashtra Sugar Mills, Tilaknagar led by Amit Dahanukar is among the 10 major distillers of India e MANSION HOUSE BRANDY It is the largest sales branded in the country.

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