Tiktok pushes the announcements of Ai who resemble the real creators -

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Social media are crowded with people who try to sell you things. From fast fashion to supplements, influencers have transformed random videos into sales titles. The online product promotion has grown rapidly and the platforms are now looking for ways to make it even faster, without relying on real people.

Tiktok is expanding his AI advertising tool, Symphony, to help advertisers produce influencer -style content without real influencers. The new features do not only make rapid images or changes, but imitate what people already see on the app-video that seem from someone’s bedroom or by the Walk-in wardrobe.

One of the extraordinary features is a video text generator. Marketing experts can type a short prompt and the tool spits a complete Tiktok style video, without the need for camera, screenplay or human. Tiktok says that this configuration offers advertisers a way to try different creative directions, quickly test ideas and adapt before putting money behind a complete campaign.

Advertisers can also transform a single image and some text into short videos. The five -second clips are built to adapt to the usual Tiktok look and can be sewn together in longer ads. The goal is to help the brands to remain at the trend and keep up with the rapid flow of content on the platform.

Tiktok He says that these features are intended to help advertisers pay Visual Style users are already used to it. This means more content that seem native than the app and less than protruding as a traditional announcement. The company is trying to fill the gap between paid and organic content – and the IA is the way they plan to do it.

Another important update: digital avatars are now doing much more than reading a script. With the new tools, virtual characters can model clothes, keep products and show apps in use. It is the marketing of influencers without the human influencer.

Avatars do not need contracts or negotiations. They do not tire and do not charge commissions. For brands, this means that they can produce an infinite flow of content without filming each shot.

Artificial intelligence is already used behind the scenes to write scripts, dubbed voices and suggest ideas based on user data. Tiktok’s new features bring it beyond positioning the IA directly in front of the camera. Some companies still seem uncertain about going completely to the ads generated by the AI, but others are going on, especially when the budgets are tight and the deadlines are short.

The trend raises questions about the future of influencer work. If an avatar generated by the AI can also sell a product-o at least close enough-what happens to the thousands of creators who rely on the business of the brand for income? Some creators claim to have used artificial intelligence tools to plan their content or find business more efficiently. But at the same time, the platforms on which they depend are investing in ways to replace them.

Videos Ai can now do things that require a real person: try clothes, test gadgets or show how an app works. But there is a difference between someone who follows giving a recommendation and a synthetic voice linked to a synthetic face. The wave of synthetic content could also reduce prices for everyone – if brands can get an output similar to a lower cost, many will do it.

Tiktok says that all the contents generated by the AI by its advertising tools will bring a label and that the videos pass through the safety checks before going live.

At the same time, Tiktok is trying to make these tools more accessible by collaborating with Adobe Express and WPP Open. Users of the Adobe design tool will be able to generate Tiktok -style videos inside the app, using Symphony’s features. This includes video image tools that remixed visual elements of the brand existing in new formats.

Updates are based on Symphony, which Tiktok introduced in 2024. The platform has already allowed advertisers to create content with avatar of Ai and basic visual elements, and the new tools make that process more complete and more hands-off.

Ai ads are gaining land also on other platforms. Meta is also pushing artificial intelligence tools for creators and advertisers, hoping to reduce production costs and make ads creation easier. Tiktok has timed his announcement with the Cannes Lions ads festival, where he should be one of the main topics of this week.

For now, the influencer content generated by the AI may not completely replace the real thing. But the tools are approaching and the industry is moving in that direction, with or without human creators in front of the camera.

(Photo of Solenisa Solen)