Peter Kern, former CEO of the United States Travel Technology Society Expedia will be the new owner of the Italian luxury lingerie label La Perla. Kern presented the best offer, both in economic and work, Minister of the Italian Enterprise and made in Italy Adolfo Urso recently announced. Kern has undertaken to invest about $ 34.31 million by 2027, avoiding layoffs and the relaunch of production, he said.
Kern has undertaken to invest around 30 million euros (~ $ 34.31 million) by 2027, avoiding layoffs and relaunching production at the brand factory in Bologna, said the minister.
Kern already has the Brunello di Montalcino vineyards in Tuscany.
The pearl began the operations in 1954 as a corset company in Bologna, and then expanded in lingerie, swimwear and night clothing. It was managed by the family of its founder, Ada Masotti, until 2008, when he was sold to the acquisition company based in San Francisco Jh Partners, who had already held a control participation.
The company continued to fight after it was taken by the German entrepreneur Lars Windhorst in 2018 in another judicial auction.
The trend reversal plan presented by Kern, which will be finalized in the coming weeks after the interviews with the unions, should increase employment levels to about 250 from 210 now, said Urso.
The Italian government will approve the Furloough patterns to offer financial coverage for the idle workers of La Perla until completion of the transaction, added the minister.
Fiber2fashion News Desk (DS)
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