The United Kingdom fashion ranking of Next Tops Tops Mediavision, Boohoo’s demand decreases by 35%

The first three ranks remained unchanged in the fashion report January-2025 of Mediavision since the beginning of 2024, with the subsequent maintenance of its advantage with a 10.8 percent share of the research demand on TK MAXX (6.25 percent) and Primark (6.15 percent). With 4.63 percent, ASOS surpassed JD Williams and went from the fifth to the fourth degree. Boohoo’s demand decreased by 35 % and of Matalan by 22 %.

The relationship discovers that the brands resonate more with consumers of the United Kingdom and that they are struggling to remain relevant.

Among the major drop in demand there were Boohoo (a 35 %drop) and Matalan (22 percent), JD Sports (21 %), TK Maxx (16 percent) and ASOS (12 percent).

These reduction tendencies reflect greater competition, the change in consumer demand or potentially are a sign of misaltered marketing efforts. The brands may need to rethink their strategies and pay more attention to evolving market signals if they want to recover their position, said a release of Mediavision.

Social media continue to model the intent, with significant increases in Gothic fashion and racing shoes.

The main trendy trends for the year to date include the polka dot dress (plus 417 percent), women’s bags (plus 55 percent) and denim dress (plus 30 percent).

More than ever, consumers are voting with their wallets. As economic pressures persist, brands that offer value, convenience and accessibility dominate the digital road.

Next’s coherent domain is supported by strategic evolution. Its transformation from a traditional High Street dealer to a large online market is producing results. Over 1,000 third -party brands now collaborate with Next to access its customer base, said the press release.

The remarkable increase in Primark in the research share coincides with its investment in “Click & Collect” services and high -profile collaborations, restricting the gap with competitors.

Fiber2fashion News Desk (DS)