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The Trump administration is using the memes to transform mass deportation into a large joke

“Dhs in particular, he is trying to use Twitter [and Instagram] As a form not only of recruitment, but also promotion “, says Joan Donovan, assistant professor at Boston University and co -author of Meme Wars: the story not told of the online battles that overturn democracy in America“And the type of promotion they are doing is targeted, I would say, young, in their years or 20 years.”

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When asked for a comment, the assistant secretary for public affairs of DHS Trice McLaughlin replied: “What a foolish history. Who are these” experts “?

“What is” cruel “are the media that continue to ignore the victims of murder, rape, it deals with human beings and group violence while continuing to make the offers of violent criminal illegal aliens,” added McLaughlin.

In response to a request for comment, the spokesman for the White House Abigail Jackson said: “The story of the social media of the White House often highlights the deportations of illegal aliens atrocious criminals that have terrified the American communities. Wired and their so -called” American citizens “. Open Border and Democrat Sanctuary City Policies.

(Around 70 percent of ice prisoners they have no judicial box, and many of those with convictions committed Only minor crimessuch as traffic or infringements of immigration).

The mainstreaming of inhumanizing humor is what Kurt Braddock, a professor assistant at the School of Communication at the American University that studies the persuasive effects of extremist propaganda. “I don’t think this messaging is bad because it is bad, or because it is sloppy or because it is inconvenient from the president’s office, even if all these things that I think are true,” says Braddock. “My biggest problem is that it normalizes aggression, with the normalization of aggression and normalization of the inhumanization of others, immigrants or not, is not a lot of jump to real violence.”

The memes have always been fundamental for the political strategy of President Donald Trump, says Donovan: “One of the things that was very distinctive on Trump’s Meme campaigns in 2016 is that his Twitter account almost appeared to most people as only chaos, because he had about six or seven different audiences with which he all spoke at all.”

The chaotic messaging style now extends to its administration. Some of these posts accumulate tens of thousands of likes and recur on other platforms, such as on Proud Boy’s Telegram channels or large Facebook groups in favor of the police. Some of them even inspired the design of the T -shirts.

Bring all together, the social feed of DHS reflect the confused far -right ecosystem, which combines the trivial language of the daily memes with 4chan humor, white supremacist whistles of the old school and openings to Christian nationalism. And the new brilliant package is very much the point. “The short explosions of images and music emotionally appeal in ways that often made and data not”, says Brian Levin, founder of the center for the study of hate and extremism at the California State University, San Bernardino. “It works as an emotionally familiar and comforting gift-wrap that revolves around protection, conservation, fear and tribalism here”.

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