The move reflects the tendency of people who discover content from personalized feeds, not static lists. YouTube shorts, research behavior and communities guided by interests have taken on how the main ways for the ways in which people are committed to new videos. With over two billion users all over the world, a unique approach for “what is trendy” no longer makes sense.
Because the trendy page has lost relevance
Over the past five years, YouTube has seen a remarkable drop in traffic until its trendy card. Most users now find videos through home feed advice, search results or while it flows through shorts. The nature curated manually of the trendy page was unable to keep up with the speed with which the interests of the spectators move or how people commit themselves to content depending on where they are or what they look at.
The global scale of the platform also contributed to the decision. A single list of popular content simply does not reflect the wide range of interests in languages, regions and genres. For many users, the trend card had been disconnected from their daily viewing habits.
What is the trend replacing?
Instead of the general list, YouTube is launching graphic designs based on topics. This includes sections dedicated to trendy music videos, weekly podcasts, trailer for popular films and game content. The new graphs are designed to reflect what is gaining traction in specific genres or regions, making them more useful and timely than a capture feed.
The Explore card is also updated. It is expanded to include clearer categories such as fashion, technology, well -being and local. The redesign aims to help users navigate for interest and to find content that align more closely to what they care about.
The rise of shorts and algorithmic discovery
The shift to the short -form video has also changed the way the content spreads. With YouTube shorts, spectators often discover trendy videos without looking for them. The vertical layout of the format and the infinite scrolling make it easy to stumble on new creators or topics, which reduces the need for a separate trend page.
YouTube is now based on automatic learning and behavioral signals – such as the history of watches, regional trends and involvement models – to recommend videos that will feel more personal and timely. The data based on data is, says the company, more flexible and reactive than a manually cured list and reflects the push of the platform towards individualized discovery.
Help creators to be discovered
YouTube has not simply changed the way the spectators find content: it is also introducing new tools to help creators remain visible. The new inspiration card offers creators tailor -made suggestions based on the interests of their audience. It underlines trendy topics, recommends video ideas and uses to to suggest content themes that could appeal to spectators.
Other characteristics are tested to highlight new creators. An example is Hype, a function launched in India that allows fans to increase the visibility of emerging talents. YouTube is also continuing its creators on the Rise program, which promotes emerging channels on the official pages and on the Explore tab. The tools offer creators more ways to grow, especially in niches that are not based on viral moments.
By withdrawing the trendy page, YouTube joins other platforms such as Tiktok and Spotify to give priority to the relevance of content with respect to the mass appeal. Users want videos that correspond to their interests, not from a general list modeled by the overall viewing counts. Change helps smaller creators to reach the right audience and allows spectators to spend more time with content that seem personal.
(Photo of Christian Wiediger)
See also: Google brings artificial intelligence updates to Search and YouTube in the South -est Asia
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