The pedestrian traffic of the American Eagle Stores dropped 9 % year on year in the week starting from August 3, according to Pass_by data shared exclusively with retail beer. This drop has marked the second week in a row of decline in the shop since the brand launched its “Sydney Sweeney has great jeans” campaign on 23 July.According to the Retail Brew report, in the first complete week after the start of the campaign – the week starting from 27 July – the shops of the shop have already dropped 3.9 percent on an annual basis, Pass_by reported. Before the campaign, American Eagle was witnessing positive traffic growth. The week starting from 6 July recorded a 5.9 percent increase and the week starting from 13 July recorded a 4.9 percent increase on an annual basis, according to the same data.
Competitors also see smaller drops in visits
In the period of 3 to 9 August, other clothing dealers focused on youth have also seen a lower but not steep traffic like the fall of American Eagle. Abercrombie & Fitch fell by 3.3%, H&M down 4.9%, a 2.8%drop gap and Urban Outfitters down 2.7 percent, according to Pass_by data, reported by Retail Brew.Read also: Caught an update for garden cooking: complete list of pets and how to obtain gourmet eggs
The debate grows Sydney Sweeney recourse
The pass_by report stressed that the correlation is not causality, so there is no evidence that the announcement of Sydney Sweeney is directly responsible for the drop in traffic. Retail Brew asked American Eagle if their data showed visits to the shop or sales changes from the launch of the campaign. The company did not respond. The announcement attracted the criticisms of some for alleged eugeneous shades and be overexualized. Supporters such as the New York Post – rejected critics, calling them a “clock crowd”. The high -profile political figures who support the campaign include President Donald Trump, vice -president JD Vance and Senator Ted Cruz, according to the Retail Brew report.Read also: What is the sepsis: the heart of the problem behind the call of American hands soap and how dangerous is it?
Faq
Q1. Why have the visits of the American Eagle shop decreased recently?
The visits of the American Eagle shop decreased after launching the controversial advertising campaign of Sydney Sweeney at the end of July.
Q2. What is the controversy on the announcement of Sydney Sweeney American Eagle?
Some people criticize the announcement to be supervised and have eugene shades, while others defend it.
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