The travel gear, once a category of niche, quickly evolved as a key segment in the retail panorama. This evolution is a strategic response to changing market forces, technological convergence and changes in consumer behavior that redefine modern mobility. It is essential for companies to recognize and adapt to these changes to ensure sustainable growth and market leadership.Redefine the product strategy
Previously, travel accessories had been used as secondary offers. Now they are a separate and high growth category that asks for advanced product development. This requires a renewed strategic attention from producers and retailers, moving from the focus of the product towards a complete concept of the contemporary traveler’s path.
Consider the evolution of travel accessories in urban India: New Age professional products need products without hitches between offices and personal explorations, merge with digital life. This multifaceted question guides the creation of versatile products that capture modern silhouette, leading palettes globally and high quality products at pocket prices.A multichannel approach
The idea that the retail sale of travel is limited to Duty-Free Airport stores is essentially old style. The experience of the contemporary traveler is without continuity, which covers numerous contact points. This requires a sophisticated omnichannel distribution approach that integrated online channels, sales points of exclusive brands (EBO) and multi-multi-multi sales points (MBOS).
In the Swiss army we are pursuing growth aggressively, focusing on the guidance of substantial growth in retail presence, in particular in level 2 and level 3 cities. Recently we have opened our first EBO ever in India, Surat, Gujarat. This strategic push in different retail sales formats is essential to guarantee the visibility, accessibility and penetration of the brand’s market.
Drawing on the company application
An increasingly significant revenue channel in the travel tool sector is a corporate gift.
The intrinsic utility and the aspirational value of travel products make them ideal for corporate donation initiatives. Companies appreciate the value of carefully made travel kit, over -nighters, laptop bags such as practical and significant gifts that appeal to a mobile workforce and demanding customers. This trend aligns a wider cultural change that evaluates experiences than material goods, positioning travel equipment as a catalyst to allow these experiences.
The imperative of light intelligence
The success of travel tools in today’s market is based on its ability to provide light intelligence, which is a mixture of clean design, solid function and easy portability. This means products that are not strongly branded as “life” products “but rather as essential” life products “that facilitate movement and productivity in all aspects of an individual’s day. For retailers, this means taking care of assortments that reflect this demand for versatile and high performance equipment that transcends the boundaries of the traditional category. The products should emphasize real solutions to the problems of contemporary mobility, from effective packaging to accessing access to technology and personal essential elements.
A strategic roadmap for growth
For brands that are already positioned in lifestyle segments and travel tools, these market changes have significant opportunities. Continuing to invest in strategic innovation of the products, growth of multi -channel distribution, a gift development as a growth and design driver for the “mobile mentality”, companies can cement their position on the market and reach sustainable growth. The future in detail in this segment must be owned by those who can perceive and adapt to the changing needs of the dynamic mobile consumer, making travel tools a central aspect of a contemporary and productive lifestyle.
The future of the retail sale of travel
The engine below these market shifts is the rampant adoption of a “mobile mentality” by consumers. Static lifestyles are replaced by dynamic movement patterns, since people constantly pass from a different context, from daily commuters to extensive business trips.
For brands, this means that products should not only work well, but also perfectly adapt to this mobile lifestyle. The concept of “Ready-to-go” replaced “Ready-to-wear”, underlining the need for intrinsically flexible products that are light, intelligently designed for mobility and efficiency.
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