The fashion fashion report reveals the crisis of fashion overproduction

Fashion Fashion, the leading destination for responsible supply and fashion innovation, has launched a reference relationship that addresses one of the most urgent but less tackled problems of the fashion sector: overproduction.

New Fonte fashion report, do we really need to produce so much? Urges brands to adopt production on request, circular design, resale and co-creation to reduce waste and increase margins. The relationship requires a passage to smarter, lean and more sustainable models.

Entitled “Do we really have to produce so much?”, The relationship-lumping relationship in collaboration with the trends of the Future Retail Consulting Insider-offs an exploration full of data of the scale, the causes and the consequences of overproduction. It has far -sighted solutions for brands that want to remain competitive, reducing waste and environmental impact. The complete report is now available for download at Source Fashion – 2025 overproduction ratio.

Overproduction: an expensive and widespread problem

The report reveals that the global fashion industry produces between 80 and 150 billion of clothing per year, but up to 40% remain invented, often ending up in landfills, incineration or markdown bins. Despite the environmental and financial toll, only 1% of fashion brands actively work to reduce production volumes.

A new fashion project

Instead of simply highlighting the problem, the report presents implementable models already piloted by the main brands and retailers:

• Production on request – produce only what is necessary, when necessary, to eliminate excess stocks.
• Circular design – creation of garments designed to be reused, repaired or recycled, thus extending their life cycle.
• Retail as a service – move from the property to access models such as rental, resale and subscription.
• Collaborative creation -Co-PROGECTATION with consumers to guarantee relevance and reduce waste.

As the report says, “brands can reduce production without reducing profits. In fact, in many cases, it increases margins and strengthens consumer trust”. The publication includes cases of study of brands that already implement these approaches, demonstrating commercial profitability together with sustainability earnings.

A turning point for retail sale

The report arrives at a fundamental moment for fashion, since the industry must face consumer expectations, economic uncertainty and growing pressure from both regulators and investors.

Suzanne Ellingham, supply director at Source said: “This report highlights the uncomfortable truth at the basis of retail success: that the excess of production is integrated into the model with the volume is the only way to increase profits. While we approach 2025, companies must question not only how they produce, but how much and how they deal with. There are real production and in excess. Opportunities for those who have embraced a more streamlined, more circular future.”

Note: the title, intuitions and image of this press release may have been perfected by the Fiber2fashion staff; The rest of the content remains unchanged.

Fiber2fashion news desk (hu)