“I entered my transition, just wanting to be happy. I am happy to be at the point where I am able to shave,” says Brown in the video; Later he saw herself shaving while his father smiles and encourages him from behind his shoulder.
“Don’t be afraid. Shadowing means being confident,” says Brown’s father, repeating, “are fine.”
The announcement is gone viralreceive national news coverage, industry prizesAND praise By LGBT supporters. THE Ellen Show tweeted Who was not “to say the least incredible”.
Gillette was not alone to create an intense announcement on the LGBT community as a marketing strategy; In the last two decades, there has been a constant increase in brands and corporations that embrace pride, a tendency sometimes criticized as superficial or “washing pink”. But, like someone who has worked in marketing for over a decade, if you felt like this month of pride it was much more peaceful than previous years, you are not imagining it.
Five months in the second presidential mandate of Donald Trump, his Executive orders against the rights of and LGBT have influenced an increasing number of high -profile corporate brands to abandon marketing and programming that could be considered too progressive, forcing Pride AND Juneteenth Celebrations across the country to resize. At the same time, there was an influx of brands that double the nationalist messages in advertising, at least some of which seem to be linked to the Trump rates and the fixation of American manufacture goods.
“I have heard stories of customers who sweep out … references to old jobs or old programs to try to erase that track online because they are afraid of being attached,” says Mark, a creative director and former creative director of one of the best advertising agencies in New York who did not want his real name used due to potential backlash in the sector and repercussions. Where there were “a lot of activities and many discussions on the issues of social justice”, he adds, now there is an “emptiness of silence”.
Welcome to the Trumpian era of anti-wake capitalism. Please check your pronouns to the door.
Advertising is one Of the most popular and powerful forms of America of cultural messaging and the signs of the “anti-wake” cultural crusade of Trump are in all our televisions, on our Instagram feed and in our communities.
According to a survey by Gravity Research, 39 percent of the companies interviewed has planned to reduce Initiatives of the month of pride In 2025, with nobody who plans to increase their commitments. And World Pride, which was held in Washington, DC, according to what reported only around 30 percent of its 3 million visitors previously planned.
Mastercard, who notoriously launched a Omnichannel pride campaign of one month Called “your true I is priceless” in 2022 and, just a few years earlier, which developed the widely praised praise “True Name” initiative This supported the identities of the transgender Americans, he was unable to debut any messaging of pride so far this year. Instead, it is He retired in silence as a high level sponsor of the New York City pride this yearTogether with Pepsico, Nissan, Citi and PricewaterhouseCoopers. Target, after receiving conservative game For his collections of pride in the years earlier, this year he released a heavy back-back and beige line, which was derided incessantly On Tiktok.
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