The brands of the restaurant of the Indian operator Burger King reported a closer loss of the first quarter on Thursday, since his discounted menu items have continued to attract diners attentive to the budget.The company recorded a net loss of 419.4 million rupees ($ 4.79 million) for the three months closed to 30 June, compared to a loss of 493.6 million rupees the previous year.
Fast food chains in India have been struggling with the double touch of strong competition from local rivals and the change of change by urban consumers due to high living costs.
To attract the hot table conscious of prices, Burger King has extended its valuable agreements in the quarter, offering two vegetarian hamburgers for 79 rupees and two chicken hamburgers for 99 rupees.
He also offered a range of “Korean” flavored articles to collect a growing fan base for Korean dramas and music. As a result, the revenues of his restaurants in India grew by 12.6%.
Sales of the same shop, which refer to sales from open shops for at least 12 months, grew by 2.6% in India, led by a traffic growth to have dinner.
The rival Westlife Foodworld, which manages McDonald restaurants in India, recorded a growth in sales of the same 0.5% shop in the first quarter.
Total revenues from operations for Asia restaurants have grown by 7.9% to 6.98 billion rupees, such as a drop in sales in Indonesia – where he manages 139 restaurants – partly compensated for growth in India.
The counting of the Indian shops grew to 519 stores in sequence, with the company that added six shops in the quarter.
Westlife has lost quarterly profit estimates and the KFC Sapphire Food operator has loss in the first quarter due to higher costs.
