The best apple managers have eyes on perplexity?, And brandedquity

Apple managers have kept internal discussions on offers potentially for the perplexity of artificial intelligence startups, trying to satisfy the need for more talents and artificial intelligence technologies. Adrian Perica, head of the mergers and acquisitions of the company, evaluated the idea with the head of services Eddy Cue and the best artificial intelligence decision makers, according to people with knowledge of the matter.

The discussions are in an initial phase and may not lead to an offer, the people said, who asked not to be identified because the question is private.

Such an agreement would help Apple to develop a research engine based on artificial intelligence, part of the efforts to cope with the potential loss of a long -standing agreement with Google.

Apple managers have not yet discussed an offer with the management of perplexity. Meta platforms tried to buy perplexity at the beginning of this year.

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