The 10 billion dollar cause of byron Allen against McDonald’s settled on the advertisements of the media owned by the blacks, et branddequity

McDonald’s has solved a cause of $ 10 billion by the media entrepreneur byron Allen who challenged the alleged refusal of the fast food chain to advertise with the media owned by the blacks.The settlement of Friday between McDonald’s and two of Allen companies, Entertainment Studios Networks and The Weather Group, will have a expected value for July 15 at the Federal Court of Los Angeles.

The $ 100 million allen legal cause against McDonald’s in the upper court of Los Angeles also resolves.

McDonald’s said that he will acquire “market value” announcements from Allen companies “in a way that aligns its advertising strategy and commercial objectives”.

The terms of transaction are confidential. McDonald’s, based in Chicago, denied having agreed to settle. In a statement, Allen’s companies said that “we recognize McDonald’s commitment to invest in the ownership of the media owned by blacks and an increase in access to opportunities. Our differences are behind us”.

Allen had accused McDonald’s of “racial stereotypes” not advertising with the media owned by the blacks and lying when it undertaken in 2021 to increase national advertising expenditure with those average at 5% from 2% by 2024.

He said he rely on that commitment when he was looking for new business from McDonald’s, just to be rejected. Allen also stated that his medium allen group represented over 90% of the media owned by blacks.

Allen’s networks include The Weather Channel, Cars.TV, Comedy.TV, ES.TV, Justice Central, MyDestination.TV, Pets.tv and Recipe.tv.

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