Tesla's European sales crisis for the fifth month, marketing and advertising news, and brandedquity

“/>

Representative image

The new sales of Tesla cars in Europe decreased by 27.9% in May compared to the previous year, even if the sales of fully electric vehicles in the region increased by 27.2%, with the model Y of the EV producer of the United States that has still shown signs of resuscitation of the brand’s fortunes.The overall sales of cars in Europe increased by 1.9%, with the strongest growth from plug-in hybrids and cars powered by alternative fuels, showed the data of the European Automobile Producers Association (ACEA).

Because it is important

Tesla’s European sales have now decreased for five consecutive months while customers move on to cheaper Chinese electric vehicles and, in some cases, protest against the Policy of the CEO of Tesla Elon Musk.

Tesla’s European market share fell 1.2% in May from 1.8% of a year ago.The revised Y model aims to renew the range of aging models of the company since traditional car manufacturers and Chinese rivals Lanciano EV at a rapid rhythm between commercial tensions.

Chinese producers maintained their strong growth in Europe last month despite the EU rates on Chinese electric vehicles, selling 65,808 cars and doubled their market share to 5.9%, according to the separate data published on Tuesday by Jato Dynamics.

Byd recorded almost as many vehicles as Tesla in May, after extending it in April.

From numbers

May of new cars sales in the European Union, in Great Britain and in the European free trade association they climbed to 1.11 million vehicles, following a dive of 0.3% in April, showed Acea Data.

Registration for the Chinese Saic Motor and German BMW increased by 22.5% and 5.6% respectively, while they dropped by 23% to the Japanese Mazda.

Only in the EU, total cars sales have decreased by 0.6% so far this year.

This is despite the growing demand for electric vehicles, with electric battery car recordings (ber), plug-in hybrid (PHEV) and hybrid-electric (Hev) which increase by 26.1%, 15%and 19.8%respectively.

The sales of the EU of Bevs, Hevs and Phevs combined represented 58.9% of the recordings of passenger cars in May, compared to 48.9% in May 2024.

Among the major EU markets, new cars sales in Spain and Germany increased by 18.6% and 1.2% respectively, while in France and Italy they decreased by 12.3% and 0.1%.

In Great Britain, recordings increased by 1.6%.