Tesla Inc. will open its first showrooms in India in July, the people who are familiar with the discussions have said, starting the formal operations in the third largest automotive market in the world as a hunt for companies led by Elon Musk for growth in the middle of sales in Europe and China.The first set of cars of the electric vehicle giant arrived in the country-rear country, Model Y rear-wheel drive from the Chinese factory of Tesla, according to the people, who asked not to be identified since the information is private, as well as the documents seen by Bloomberg News. Model Y is the largest electric car sold in the world.
Tesla will open his first showroom in Mumbai already in mid -July, which will be followed by one to New Delhi, according to the people. He also imported components of compressors, car accessories, goods and spare parts from the United States, China and the Netherlands, show the documents.The debut will end a saga of a duration of years for the entry of Tesla into India-a market musk has a long time but held back from the entrance due to disagreements for rates and local production. The turning point in bringing Tesla to India comes after Musk met the Indian Prime Minister Narendra ways in the United States in February.
Bloomberg News reported in February that Tesla would send a few thousand cars in a port near Mumbai.
Tesla Spokespersonsons did not immediately respond to an e -mail looking for comments on the opening of the Indian showrooms and on the current preparations.
Premium price
Five Model Y vehicles have already arrived in Mumbai from the Shanghai factory in Tesla, according to the documents examined by Bloomberg News. The cars were declared to 2.77 million rupees ($ 31,988) and attracted over 2.1 million rupees in duties to the import-unification that is consistent with the 70% rate of India on imported cars completely built at $ 40,000 prices plus the documents, the documents show the model. Strategy, according to people who are familiar with the plans.
This compares with a $ 44,990 ex-showroom for the same model in the United States, which sells for $ 37,490 once tax credits are applied.
The premium price will probably be a serious obstacle to Tesla’s plans, since the car manufacturer will have to convince consumers guided by the value to open their wallets. EVs represent just over 5% of the sales of new passenger vehicles in India, but the Premium cars represent even less than 2% of the market, the data with the registration portal of the Indian government vehicles.
Strengthen
The company has not appointed a new country leader following the departure of Prashanth Menon, but is strengthening the hiring of charging teams, retail and political sale, according to people who are familiar with the matter.
The imports of the Y model represent a first incursion to the market and Tesla plans to expand its presence, including the offer of multiple models.
It is the warehouse space in leasing in Karnataka, in the south of India, and is adding more to Gurugram, outside of New Delhi, said people.
Tesla managers from other countries are making weekly visits, people said, at the Mumbai and Nuova Delhi showrooms, who are in high profile and luxury fences in an attempt to attract rich buyers.
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