Tata Motors in India has returned to the passenger vehicle market in South Africa after an absence of six years, launching three ranges of SUVs and a compact entry-level level sedan to face Chinese competitors.
The growing demand for cheap cars is attracting global car manufacturers to offer consumers more options, in a turn that highlights the increase in dependence on low -cost imports from India and China, but puts a question mark on the future internal production.
“Our aspiration, as part of our medium -term plan, must be one of the first five passenger vehicles in South Africa, with a market share from 6% to 8%,” said Thato Magasa, the new country for Tata motor passenger vehicles (TMPV) at the launch of Tuesday.
Tata has revealed the compact Punch (SUV) compact sports utility vehicle, the SUV inspired by the CURVVE COUPé, the Tiago compact sedan and its top premium SUV, all combustion engine cars that will be on sale from September. His return puts nanny against a growing tide of Chinese car manufacturers such as Chery Group, Byd, Beijing Automotive and GWM, who have offered vehicles at competitive prices with different engines in recent years.
Tata came out of the passenger vehicle market in 2019 after selling brands such as its sedan indicates, some of which were convenient but aroused contrasting reactions from consumers who opted for rivals.
However, it has maintained the operations of commercial vehicles in South Africa.”We listened to, we learned and adapted our offer to meet the needs of South Africa,” said Shailesh Chandra, CEO of TMPV and electric mobility.
In the second phase of his return, Tata plans to bring the SUV Nexon and Sierra to South Africa, operating through 40 concessionaires at national level, with plans to expand to 60 by 2026, added Magasa.
The Division for Cars of Tata has appointed its exclusive Motus Holdings distributor, the main automotive group of South Africa, which matters, distributes and sells cars.
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