Artificial intelligence is quickly transforming almost all functions in the FMCG sector and investments in the digital ecosystem will help the consumer products forced to operate with greater precision and speed, said a Senior company official on Wednesday.
By underlining the importance of artificial intelligence (AI), the director of the TCPL PB Balaji, while chairing the company’s AGM, said that the companies that deeply incorporate the operations will guide the next phase of the creation of value.
Artificial intelligence is also quickly transforming any function, from the forecasts of the demand to the optimization of the inventory and to the resilience of prices to price intelligence, said Balaji, adding that the first digital marketing and hyper-personization are rewriting the brand’s playbook in the FMCG sector.
TCPL, the FMCG group of the Tata group, is “taking advantage of these trends with a bold strategy, disciplined execution and the ambition to build a FMCG power ready for the future”.“Our investments in AI, talent and digital ecosystem will help us operate with greater precision and speed”, added, adding, “we built a solid base, which was modeled by the values of the Tata group and by a portfolio of intentional brands, a resilient operating model.”
Now, consumers are becoming more attentive to health, looking for better products from you and organic options. There is a clear tendency of “premiumization”, which is happening through the vertical, even in staples, he said.
Tcpl, which was formed five years ago after combining the business of Tata Chemicals consumer products with Tata Global Beverages, has undergone a significant transformation. It works in several categories and brands “which touch millions of lives on a daily basis”.At a time when global growth should moderate in the short term, India remains one of the largest growth economies in the world and there are significant changes in consumer behaviors and business models.
With factors such as growing urbanization, time constraint, consumers are looking for comfort, leading to the growing demand for kitchen aid, ready -made drinks and snacks.
In terms of revenue, Tcpl grew up at an annual rate of 13 %, Ebitda grew at 14 %and net profit at 23 %. “This fiscal year, we continued this momentum with a growth of the revenue of 16 %, a growth of 8 % ABITDA and despite the inflation of costs, the companies remain strong,” added Balaji.
In the meantime, the CEO and the CEO of Tcpl Sunil d’Ouza has declared that TCPL is now among the top 10 FMCG companies in India. TCPL growth business includes – Tata Sampann, Rtd, Tata Soulfull, Capital Foods and Biological India, which are now 28 % of its business in India.
TcPl’s entries from electronic commerce, including rapid trade for Fy25, grew by 57 %.
On innovation, D’Ouza said she was the lifeblood of any FMCG and TCPL activity focused on the supply of a first -rate innovation / sale ratio of 5 %. “We had a launch, a launch every nine days in the last year,” he said.
In the exercise25, TCPL revenues from the operations were of RS 17,618 crores, growing by 16 %.
The AGM began with the members who observe a minute of silence to pay homage to the victims of air accidents by Ahmedabad.
Defining him as “one of the darkest days in the history of the Tata group”, Balaji said: “Words are not consolation at this time, but our thoughts are with families and people dear people who have died and wounded in the accident”.
The AGM also paid tribute to Ratan Tata, a former Tata group and president of Tata Sons, who passed away in October last year.
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