Launched at the end of last year, the plan designed for Power users includes an almost unlimited access to chatgpt and the first dibs on functionality launches, such as the new Openai agent. The plan attracted, well, power users. A month after its initial release, Altman said that Openai was still losing money on the all -out subscription.
Although Altman admitted that the monthly level of $ 200 was a loss of money, the release set a precedent and inaugurated the prices of prices based on vibrations for expensive chatbot season tickets.
The generative artificial intelligence tools are expensive and high -intensity resources, with many startups that burned quickly through money. And just as Openii defined the consumers market for chatbots with the release of chatgpt, the price level of $ 200 per month of Altman for Chatgpt Pro has been combined by the competitors.
In April, anthropic fell Claude Max For $ 200 per month. Google entered the game not long after with the Ultra Plan Gemini, which costs $ 250 per month and includes cloud storage. These versions were followed by $ 200 monthly Ultra cursor plan, for the coding assisted by the AI and $ 200 per month Max perplexity Plan, for research based on artificial intelligence. The most recent addition to the trend, the Xai Supergrok plan, is also the most expensive at $ 300.
Despite this trend at prices for the most expensive level, many companies continue to offer free access, even if limited, to their generative artificial intelligence tools and a plan from 20 to month from $ 20 per month for users who want more access to the models but do not unleash with it.
“This higher level subscription is the first test for new interfaces and new interactions,” he says Allie K. MillerAn influential company consultant who enrolls in many of the most expensive plans. It inserts those who are actually paying these plans from $ 200 and on two main groups. First of all, you have a faction of insiders from Silicon Valley who have money to burn and want to experiment “Alpha products that are on the most expensive side”. For this group, the value does not really consist in making money with the tools. “It gives them not only the cache in their community, but they feel like an explorer of a new age,” he says. Miller ramps the owners of Google Glass and Apple Vision Pro in this same group.
The second main group of subtitles, as Miller describes it, believes that they are getting a solid return to their investment. “We are taking up that money with the saved time or the revenue earned in no time,” he says. This could include investors from Silicon Valley who are trying to use Ultra to automate communications and -mail, software developers who use Claude Max to codify for hours every day and investment bankers who turn to max perplexity for daily market updates. Dmitry Sheavelenko, Chief Business Officer of perplexity, says that the majority of subscribers to the maximum floor uses it as a gain tool.