Samsung has exceeded Apple to take the leadership position in the super-premium segment (smartphone at the price of $ 800 and over/ about 70,000 RS) in the first half of 2025 (1h25), said a ratio. According to the market research company International Data Corporation (IDC), Samsung acquired a 49% share compared to 48% of Apple in the first 6 months of this year. The key models that led this segment were iPhone 16, Galaxy S25/S24 Ultra/S25 and iPhone 16 Plus in India in 1h25The entry-level segment grew by 22.9% on an annual basis, increasing its market share from 14% to 16%. Xiaomi was the leader, led by his Redmi A4 and A5 models at affordable prices. The shipments in the mass budget segment recorded a modest increase of 1.1% on an annual basis, although its total market share dropped from 44% to 42%. Vivo, Oppo and Realme have collectively dominated the category, representing 60% of shipments.
The Premium entry-level segment decreased, with shipments that decrease by 2.5% and its market share decreases from 30% to 27%. Vivo, Samsung and Oppo were the best players, while Motorola saw a multiple increase in shipments, ensuring fourth position.The mid -range premium segment recorded a growth of 39.5%, with its share ranging from 4%to 5%. Oppo and OnePlus were the main beneficiaries in this category.
Premium Segemtn recorded the highest growth in all segments to 96.4%, this category saw its market share doubled from 2%to 4%. The iPhone 16 and the iPhone 15 together were over three fifths of the shipments. The data suggest that the iPhone 16 was the highest model throughout India in 1h25, consisting of 4% of the overall shipments of India during that period.
The eD smartphone market grows 1% on an annual basis in 1h25: IDC
According to the mobile phone tracker throughout the IDC world, the India’s smartphone market sent 70 million smartphones in the first half of 2025, marking an annual growth of 0.9%. The second quarter of 2025 recorded a stronger performance, with an increase year on the year of 7.3%, sending 37 million smartphones. “The second quarter of 2025 has witnessed a burst of new launch models in all price segments. This, combined with the reductions in prices on older models, increased the margins of offline channels and strong marketing efforts above the range (ATL), collectively fed the growth of the market”, said Aditya Rampal, analysis of senior research, research of devices, IDC Asia Pacifico.
The report also states that while the market has recovered from a collapse, the overall demand of consumers remains low and the increase in average sales prices (ASP) is expected to slow down the rhythm of annual growth.
How the top 10 smartphones brands in India performed
The report highlighted it Live He maintained his strong performances, keeping the maximum position in the Indian smartphone market for the sixth consecutive quarter. The success of the brand is attributed to its portfolio of all -round products.
Samsung It has remained a second constant, reaching a growth of 21%. This was largely led by new launches of models in its Galaxy A, M and F series, which introduced features enabled for the IA to the mid -range segment.
Oppos Third place has ensured, followed by Realme, Xiaomi, Motorola In the fourth, fifth and sixth points, respectively.
AppleWith the seventh position, he continued his strong performance in India, with the shipments that increased by 21.5% on an annual basis for 5.9 million units in the first half of 2025. The iPhone 16 was the most invented smartphone model in India during this period, representing 4% of the amount of total smartphones in the country.
Iqoo, little and oneplus Complete the list by grabbing the last three points in the top 10. In terms of growth, Nothing saw the highest increase year by year at 84.9%, followed by Iqoo 68.4%.
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