What seemed some small changes to the terms and conditions for Slack users could have serious repercussions for marketing experts
Made at the end of last month, the API Slack (Application Programming Interface) changes will prevent third -party applications from accessing or archived chat data from the platform. The commentators cite the company’s desire to limit the use of Slack messages to train large models (LLMS).
The apps not officially listed in the Slack market will also be subject to API requests per minute, according to the new terms.
Third -party analysis apps on which many organizations are based, such as the analysis software of the feeling of the brand or search engines distributed to find specific keywords between chats, could no longer work effectively, with a significant negative impact on marketing operations.
In addition, all applications used to activate automated marketing work flows following Slack activities (how to notify Team of trendy keywords within Slack messages, for example) could also experience a huge slowdown and eliminate effectiveness. This could alter the way the teams react in real time to feeling and emerging or the trends in companies that use Slack.
Companies that use API in apps that produce summaries of the team’s output will begin to notice the restrictions and training of internal artificial intelligence assistants that uses Slack data will have to cease, unless these questions are officially approved by Slack and appear in the Slack market.
Note that these restrictions apply to third -party applications that companies repress outside the Slack market. Companies that have already created their internal tools using Slack bees for marketing purposes are not subject to modified terms. In addition, Slack is currently working on methods that will allow its users paid to access the archive of data stored centrally managed by Slack, rather than having to send API requests to pull the data in a local archive, thus creating a copy (or Silo) of the contents of chat messages and responses. Progress in progress on that project It can be seen here.
The revised terms and conditions are described in a blog on the Slack Developer website as follows: “The applications published on the Slack market and the existing apps built with customers created before 29 May 2025 will maintain their most current rate limits.
Companies that offer services to the marketing departments using applications outside the Slack Marketplace will be more affected by recent changes. These apps will be able to access the web Slack fipas only once per minute and request only 15 messages per call.
Which side now?
Salesforce acquired the company chat and the messaging application in July 2021, in a move when it was seen as an attempt to consolidate the basic CRM functions in Salesforce with internal communications and aimed at customers, courtesy of Slack. By developing a unified platform at the corporate level, Salesforce has tried to provide its customers with a seamless environment that has combined collaboration with business data, automated processes, operational simplification and a single-secret-hefruth platform for organizations.
However, the creation of a so -called walled Garden comes in the condition that participants must join according to the rules and costs of this platform. Marketing experts depend on the analysis of Slack’s messages and the action of it may want to consider migration to Slack approved tools to ensure long -term work flows. Probably, it would benefit from the deepest integration with the rest of the Salesforce technological portfolio. For example, many will be aware of the agents of Salesforce (Aka Agentforce), one of the first AIS agents widely available and more powerful who can take actions on behalf of a Salesforce user.
To remain compliant with Slack’s new TS & C, companies should be particularly wary of all the tools that could currently use as a leverage of the Slack messages data – something that seems to be at the center of the rules changes. In addition, any work flows that depend on the access to Slack of third -party Slacks must be replaced with sanctioned alternatives.
(Source of the image: “Hoover Dam Overlook” by Creativity+ Timothy K Hamilton is under license in CC by-NC-ND 2.0.)
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