Sales of the second quarter of Marimekko’s Finland are increasing by 2% on retail earnings, profit improves

Net sales of Marimekko Corporation for the third quarter of 2025 increased by 2 % on an annual basis for 44.5 million euros (~ $ 51.88 million), supported by an increase in retail sales in Finland and internationally. Finnish sales have grown by 3 %, while international sales have increased by 1 % despite a significant and expected drop in licenses. The growth was mitigated by promotional deliveries not considerably lower in Finnish wholesale than a strong period of 2024.Operating profit improved to 6.3 million euros, with an operational profit comparable to 6.5 million euros, which represents 14.6 percent of net sales. The gain was led by higher sales and improved margins, partly compensated by higher fixed costs.

Sales of the third quarter of Marimekko 2025 increased by 2 % to 44.5 million euros (~ $ 51.88 million), with the Finnish retail detail by 3 % and international sales increasing 1 % despite a lower licensed income. Operating profit increased to 6.3 million euros. H1 sales have grown by 3 % to € 84.1 million, driven by 7 % of international growth. The company includes higher sales and margins of 2025, but warns of global risks and tariffs.

For January -Giugno 2025, net sales increased by 3 % to € 84.1 million. International sales increased by 7 %, while Finnish sales have been flat since retail gains have compensated for wholesale weakness. The comparable operating profit decreased to 10.9 million euros, or 13 % of net sales, due to lower margins and higher fixed costs, affirmed the company in a media press release.

CEO Tiina Alahuhta-Kasko Highlights a sustained omnichannel retail growth, growing by 6 % in the second quarter, as proof of the brand’s resilience in demanding markets. Strategic collaborations-like a line of global footwear with Crocs, partnerships of Café with blue coffee in the United States and Asia, a design link with Artek and a collection of capsules with the artist Laila Gohar-Ho increased the visibility of the brand. The events included Milan Design Week, the 3 days of Copenhagen design, the fashion shows of Marimekko Day in Helsinki and the exhibition of the Field of Flowers in Asia.

The expansion of the network in Q2 included new stores in Osaka and Kuala Lumpur, an outlet in Espoo, eight Asian and Finns pop-ups and the launch of online stores in New Zealand and in German. After the period, Marimekko announced his first flagship store in Paris, opening autumn 2025, together with pop-ups in Le Bon Marché and Galeries Lafayette.

For 2025, the company provides that net sales exceeds 2024 of 182.6 million euros, with a comparable operating profit margin of 16-19 percent. The risks include global economic uncertainty, geopolitical tensions, the interruptions of the supply chain and the highest US tariffs, the last ones that affect a small part of the sales but increase the supply costs. The plans require 10-15 new shops or shop-in-shops, mainly in Asia, while the licensed income should drop significantly from the record level last year.

Fiber2fashion News Desk (KD)