Tira, Destination Omni-Channel Beauty of Riliance Retail, revealed Puraveda, an Ayurveda brand. This marks a significant addition to its growing brands.
By marrying the ancient Indian wisdom with the precision of modern science, Puraveda offers a fresh and transformative vision of beauty and holistic well -being, said a declaration of the company.
The launch of Puraveda marks a significant step in the mission of Tira to bring intentional and significant beauty experiences to the consumer conscious today, added the declaration.
Bhakti ways, co-founder and CEO of Tira, commented on the launch: “We are excited to introduce Puraveda, a brand that embodies the powerful harmony of the inheritance of timeless well-being of India and the precision of modern innovation. At Tira, we aimed to redefine the beauty to bring the brands for consumption by consumption. Ayurveda through care with care that makes it really accessible. “
The accurately cured wallet of the brand is rooted in tradition but for the formulation. It extends for skin care, hair care and body care, made to raise everyday rituals through endless products for cruelty. The Lancia brand with a debut collection with over 50 products in four distinct ingredients guided ranges: Dhara offers a profound nourishment, powered by Chandan, D-Panthenol and Lavanda; Niyama encourages conscious rituals with Kumkumadi, Squalane and Vetives; Sama promotes harmony and calm, with Gulaab, Tocoferolo and Ibisco; And Urja excites and revitalizes with Mulethi, Bha and Mograph.
Tira said that each range is anchored in a synergy signature of Ayurvedic and clinically proven ingredients of heroes, offering sensory beauty experiences that are as indulgent as they are effective-a true celebration of balance, vitality and well-being.Launched in 2023 by Riliance Retail, Tira is the retail sales platform of Omni-Channel beauty in the most rapid growth of India. Tira offers over 98 % of the Pincodi of India.
