Riliance Consumer Products (RCPL) is in advanced negotiations to buy a majority participation in the Premium brand of Baidyanath fruit drinks, owned by the group, Shunya, said the managers aware of the development. Shunya offers a range of functional packed drinks based on zero sugar in flavors such as “Zesty Apple” and “Zesty Orange”.It was not possible to ascertain the financial details including the dimension of participation and the evaluation.
Naturadge Beverages was started in 2018 by Siddhesh Sharma, a third generation heir of the Baidyanath group.
The private Baidyanath group, which started the operations in 1917, has interests in Ayurvedic products, pharmaceutical products, personal products and food and drinks.
Through the agreement, the company owned by Mukesh would try to capitalize on the increase in demand for zero sugar drinks globally, even overcoming those containing sugar, although on a smaller base. The expansion of the accelerated market is arousing a growing competition with the efforts of intensification of the Coca-Cola, Pepsico, Dabur and Tata consumer to obtain a greater imprint in the zero-use space with functional drinks.In case of success, it would mark the fourth acquisition of Riliance in the drinks sector, after the brand of drinks carbonated, the Campa, non -alcoholic drinks Sosyo and drink based on Raskik fruit -based hydration. It also sells Spinner of the sports drinks brand.
“The move will open a new category of functional and ayurvedic healthy beverages for addiction,” said one of the managers.
The E -mail sent to the spokespersons of Riliance Consumer and Baidyanath Group have remained unanswered.
Riliance has implemented the strategy of acquisition of medium -sized brands between categories of consumer products, including drinks, condiments, pastry and chocolates. Its acquisitions other than drinks include the Ravalgaon and Toffeman pastry shop, lotus chocolates and jams and mayonnaise manufacturer Sil Foods.
The latest moves also align with the Riliance Consumer Products plan to invest almost 8,000 crores to expand the capacity of drinks in the next 12-15 months and take its national brands.
The FMCG arm of Riliance Retail Ventures, which started the operations in 2022, is trying to add almost a dozen of new Greenfield and co-pass plants to compete with rivals such as Coca-Cola, Pepsico, Dabur and Tata Consumer and dozens of smaller regional brands.
Sales of drinks and low sugar sugar juices had doubled in 2024, the highest increase in a year, although on a low base, the managers said, citing data from internal estimates and nielseniq. Growth has been guided mainly by urban Indians who opt for a wider variety of drinks, with a higher reflector on health and well -being.
