Restaurants brands beat quarterly revenue estimates on Thursday, as its marketing efforts have increased the demand to Burger King and other brands in the United States and international markets.However, the highest expenses have guided a failure to comply with the profits and sent the shares listed in the United States of the company about 3% in the first stores.
The company has leaning on films such as “How to Fray your Dragon” and partnership with actor Ryan Reynolds, to attract customers in main regions such as the United States and Canada.
Value value offers starting from $ 5, also introduced by the main Fast Food Yum Brands and McDonald’s Fast Fast Chains while consumer expenditure in the United States sees a decline, increased pedestrian traffic at Burger King.
The unpredictable commercial policies of the Trump Administration have interrupted commercial operations and shocking consumers, in particular low -income groups, which are increasingly looking for business and reduction of catering plans are reduced while they face the increasing prices. “We have seen a little softer performance in some low -income cohorts in the United States and a little better performance in medium and higher income groups,” he told Reuters, CEO of the brands of the Josh Kobza restaurants.
The company recorded a rectified profit of 94 cents per action, higher than 86 cents of a year ago, but analysts’ estimates have failed 97 cents per action, also damaged by higher costs from the supply chain and goods such as beef and coffee.
He recorded $ 2.41 billion in the quarter closed on 30 June, beating the estimates of $ 2.32 billion analysts, according to the data compiled by LSEG.
Quarterly sales of the same shop at Burger King Outlets in the United States increased by 1.5%, after increasing only 0.1% of a year ago.
Sales comparable in the international segments of the company, which include restaurants such as Burger King and Popeyes, have increased by 4.2%, compared to an increase of 2.6% of a year ago.
