Salient points
- The financial director of Procter & Gamble Hygiene and Health Care Limited Mrinalini Srinivasan has declared that the recovery of urban consumption will take time despite government interventions aimed at facilitating financial challenges for consumers.
- The Indian government has implemented measures in the budget for 2025-26, including the reduction of the rates of income tax and the control of food inflation, to increase the liquidity available for medium-income consumers.
- Procter & Gamble remains a market leader in India with a market share of over 50% in female hygiene and on cough and cold products, indicating significant opportunities for the growth of the consumption and penetration of families.
The recovery of urban consumption is still some time as the recent government interventions to relieve the financial challenges of consumers in these markets will take time to support the results, said the financial director of Procter & Gamble Hygiene and Health Care Ltd, Chief Financial Officer Mrigalini Srinivasan.Speaking with analysts in a call on Thursday, Srinivasan said that the company will continue to hold a “cautiously optimistic perspective” on request. “The recovery of rural question is healthy with a good monsoon. But urban demand is not following the same trend. It will take time for the interventions of the government to show results on request,” he said.
The government in the budget for 2025-26 reduced the rates of income tax to free the liquidity available for consumers in the medium income group and has also adopted other measures to control food inflation, including a recent reduction of the duty to import on edible oil.
The largest world manufacturer of consumer goods Procter & Gamble (P&G) operates in India through four companies: the Phar -Health pharmaceutical company, the producer of products from Barba Gillette, the P&G hygiene and health care and home products P&G.
Srinivasan said that the company is a market leader with over 50% market share in the women’s business core areas sold through whispers and cough and cold through Vicks.
“We still have significant growth opportunities based on the consumption, innovation and the increase in the penetration of families. For example, in female hygiene the penetration of the category is still less than 50% in India,” he said.P&G is also witnessing small brands in direct trade and not organized growing in female hygiene, but at national level they still have a market share of less than 10%.
Srividya Srinivasan, Chief Financial Officer of Gillette India, also told analysts in a separate call on Thursday that the Gillette brand further strengthened the leadership in blades and razors this year. He said the company wants to meet the needs of male consumers who have become customized.
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