Realme said she adopted a leaner smartphone wallet in India and provides that its medium-premium and Premium models guide growth in the second half of 2025 and in 2026, following several trimesters of volume decline.
“In 2025, we started a strategic restart of the portfolio to simplify and strengthen our range of products, focusing on three series of cores: the GT series, the numerical series and the P series,” said Francis Wong, Chief Marketing Officer (CMO), Realme India, Ettelecom.
“We have already started implementing this focused strategy and the results are becoming visible. Consumers can expect a closer and targeted formation in the next quarters,” he added.
The best manager mentioned that the brand has removed the “Plus” variants from its recently launched Realme 15 series and instead feeds its “pro” models with high -level functionality. “The GT series is positioned for Premium innovation. The series of numbers remains our Ballet Spina Offline and the P series continues to drive our moment in the foreground online,” said Wong, observing that the “portfolio reset” aims to simplify the choices for consumers, reduce redundancy and offer greater consistency in the experience of the product and positioning.
Realme India market share
Realme ranked fourth in the Smartphone market in India (in volume) in the April-June 20 quarter with a 10% share, which was, however, decreasing compared to the 13% share that took place in the corresponding quarter of last year. Canalys, in a separate ratio, said that Realme’s shipments decreased by 17% on an annual basis at 3.6 million units in the second quarter of 2025.Canalys noted that a softness in the Realme online channel was partially compensated for offline earnings from the C73, C75 and 14x, contributing with cumulatively to 35% of its shipments. Counterpoint also said that Realme has also strengthened its offline presence to increase visibility and resize the higher average price (ASP) models.
In the quarter, Realme has extended to the ultra-premium segment by launching its GT 7 Dream Edition in India to £ 49,999 (16 GB memory of RAM+512 GB). The Co-Brand smartphone, aimed at younger buyers, has a green finish of Aston Martin Premium, the design of the aerodynamic flow lines and an emblem of the engraved silver wings.
According to the top executive, Realme is reduced by its GT series with artificial intelligence characteristics (AI) to deepen its thrust of the Premium segment, while the numerical series focused on the main channel continues to be a volume pilot and the P series led by e-commerce are aimed at young professionals and students.
“Democratizing the Premium experience and simplifying our offers, we believe that our product strategy magazine is a solid base for 2025 and 2026,” said Wong.
He revealed that the Realme P3 Ultra 5G has exceeded the pre-order rankings, sending over 3 million units globally and the Realme 15 series recorded a 30% increase in sales in the previous generation, with most of the growth guided by a stronger offline traction.
“These results show that our offline retail investments and the thought of the design product are making the fruits. We expect the 15 series to guide continuous growth during the holiday season and further strengthen our position in the medium-premium segment,” he added, adding that Realme is expanding its imprint offline premium to support the growth of the GT for large growth (LFF) and the experiences.
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