Salient points
- Bold Care, a brand of health and sexual well -being supported by the Bollywood Ranveer Singh actor, has successfully launched a new range of personal masseurs under the Bloom brand from Bold Care, aiming for monthly sales of over 25,000 units in the next year.
- The company has reached a milestone of the RS revenues of 100 crores in the last tax year and anticipates the overall growth of over 150 percent by the tax year, with the Bloom product line that should grow even faster than the basic portfolio.
- Quick trade contributes to about 30 percent of Bold Care’s total sales, while the direct platform to the consumer generates 50-55 percent, reflecting a strong traction between the sales channels while the brand diversifies its offers.
The Bold Care sexual and sexual well -being brand, supported by the Bollywood Ranveer Singh actor, has extended to the category of pleasure, launching a series of personal masseurs for men and women under his Bloom brand from Bold Care.
In the last fiscal, the company has reached the sign of RS 100’s revenue and turns to monthly sales of over 25,000 units from this category in the next 12 months, as part of its wider strategy to diversify and resize the revenue flows, said Rajat Jadhav, co -founder and Coo of Bold Care, in an interview with EtretaTail.
According to him, the company provides that its general activity will grow over 150 % (growth 2.5x) in the year26, with the Bloom product line that decreases faster than Bold Care base wallet. “It took 18 months to cross the RS 1 revenue when we launched daring care. Bloom reached this milestone in just five months,” said Jadhav.
The company is witnessing a strong traction through the sales channels. Quick trade currently contributes about 30 % of total sales, while 15-20 % come from online markets such as Amazon and Flipkart. The remaining 50-55 percent of the revenue is generated through the company’s D2C platform.Jadhav said that Bold Care is investing in the development of new products both in the categories of bold care and flowers to guide future growth. Without revealing investments data, it observed that the expansion of the portfolio remains a key strategic focus.
Launched as a brand of male sexual well -being in 2020, Bold Care has now evolved into a larger digital health platform, offering solutions through hair care, performance health and intimate well -being.
With the rapid growth of Bloom, the company is banking on the increase in consumer comfort with intimate products and the ease of access authorized by Q-commerce and e-commerce platforms.”The growth curve for Bloom is significantly more steep than we saw during our initial journey of care in bold. We are confident of overcoming our previous reference parameters with a large margin,” added Jadhav.
