Pulse Candy on the track to become an RS 1,000-COROR brand in 2 years, and brandquity

The homemade FMCG company Dharampal Satyapal Group predicts that its impulse candies will become a 1,000 cror RS brand in the next two years, after crossing the RS 750-CORORE sign in 2015, according to its vice-president Rajiv Kumar.The Dharampal Satyapal (DS) group plans to develop impulses in a multi-format and multi-actual offer by moving to categories of adjacent products, new regional formats and flavors, having already made the main Indian ethnic pastry brand Kumar Kumar said to PTI.

In 2024-25, Pulse Candy sold 750 cror units at the price of King 1 each translated into a turnover of RS 750 Crore.

“We are the largest firm candy actor in the country with a market share of 19 %, which grows at 15 %Cagr in the last three years, at a time when the growth in the sector in the overall candy segment has 9 %,” Kumar said. It is estimated that the size of the Indian boiled candy market are around 4,000 RS.

To the question when the group predicts that Pulse Candy will become a 1,000 cror RS brand, he said: “Very early, in a half or two years … we grew up at 15 % and with that type of growth we can reach the 1,000 crore RS brand very soon …”

Since its launch in 2015, in the last nine years, it has been the largest firm candy brand, Kumar said.

On the way to go, he said that the vision of the group for Pulse is to evolve it into a multi-format offer, multi-SOCHAS.”We plan to reach this goal by strategically moving to categories of adjacent products, exploring new innovative formats and capitalizing the rich tapestry of regional flavors,” he said.

The group will continue its coherent attention on the construction of the brand, the improvement of consumer involvement and the achievement of the most profound market penetration to maintain its leadership position.

“We are aggressively pursuing the national and international markets for expansion,” said Kumar, adding that on the domestic front the group is “using our robust distribution network that has a scope of over 35 Lakh stores throughout India”.