Omnicanal retail advertising: connect with buyers on each touchpoint

Find out why omnichannel retail advertising is the key to creating a coherent and connected experience for buyers on all platforms.

In today’s digital age, buyers constantly move between channels, maturing mobile devices, seeking on the desktop, checking social media and streaming their favorite programs. For retail marketing experts, this represents both a challenge and an opportunity. To be successful, you must be present on every point of contact, connect perfectly with customers wherever they are in their purchase path.

Enter the omnichannel retail advertising: the key to creating a coherent and connected experience for buyers on all platforms. By drawing on the power of multiple channels such as display, online video, TV Connected (CTV), native, in-app mobile, social media and audio, you can involve customers at every stage, from awareness to conversion and even to build long-term loyalty.

The journey of the modern buyer is rarely linear

A potential customer could discover your brand through a display announcement, search for products on your phone, interact with your social media posts and eventually make a purchase after seeing a video announcement on CTV. Each interaction counts and creating a cohesive experience in all these contact points can significantly improve the probability of conversion.

Omnichannel advertising Ensures that your message is coherent and relevant, regardless of where the customer is. It allows you to reach them with personalized and targeted ads that talk about their preferences and purchasing behavior, in the end guiding better results and improving customer loyalty.

Expand your flow rate on each channel

With the buyers who jump from one platform to another, relying on only one or two advertising channels is no longer enough. To stay in the lead and guide conversions, retail marketers must adopt a truly omnichannel approach that includes the following key channels:

View ads: acquire attention on a variety of websites and keep your brand visible while buyers surf the web. The display ads are essential to build the brand’s awareness and remain in front of potential customers.

Video advertising: give life to your brand with great impact video ads involving buyers on streaming video sites. Video content offer an engaging way to connect with your audience, guiding higher involvement and call.

Connected TV (CTV): reach the cable cutting audience in premium and less disordered environments. CTV advertising allows you to provide impact ads while people transmit their favorite content on Smart TV, often leading to a stronger association of brands and conversion.

Audio ads: target listeners while they are tuned to podcasts or music streaming services. Audio ads provide an intimate and distraction environment to capture attention and build the brand.

Technology Ai: Find the right buyers at the right time

One of the major challenges of omnican advertising is to make sure you are reaching the right audience with the right message, regardless of the channel. This is where technology based on artificial intelligence becomes essential. Platforms such as Quantcast use real -time data and insights based on artificial intelligence to help retail marketing experts identify the relevant public and provide personalized ads in each touchpoint.

Artificial intelligence allows you to understand the behavior of buyers through channels and optimize your campaigns in real time. Whether a customer is leafing through a fashion blog, watching an online or streaming video of a podcast, to help to ensure that your ads are published in the most appropriate moments, increasing the chances of conversion.

Reduce customer acquisition costs and increase the value of life

By involving buyers in multiple contact points, omnichannel advertising can help reduce customers ‘acquisition costs (CAC), while increasing the value of customers’ lives (CLV). When customers see your brand constantly on different platforms, they are more likely to remember and interact with it.

Omnicannel strategies not only help you convert buyers for the first time, but also create a long -term loyalty base. When your brand presents itself through the channels, offering relevant and personalized experiences, you are building a relationship that goes beyond a single transaction.

Easy setup and no minimum expense with Quanrtcast

If the thought of managing the campaigns on multiple channels seems overwhelming, don’t worry: the quantcast makes it simple. With the Quantum advertising platformYou can easily launch and optimize the Omnicannel campaigns on display, videos, CTV, audio and more. Our user-friendly interface guarantees you that you can go to operation quickly, without any minimum expenditure requirement.

Quantcast was powered by artificial intelligence Platform on the application side (DSP) Automates most of the process, from targeting and optimization to real -time adjustments. Whether you are a small DTC brand or a large retail company, our platform offers the flexibility and efficiency necessary to easily manage your omnichannel strategy.

Unlocks the power of omnichannel advertising

To truly connect with today’s buyers, retail marketers must embrace omnichannel advertising. By involving customers through display, video, CTV and audio, it is possible to create a perfect and personalized experience that resonates with buyers in each touchpoint. Ga.maA global leader in hair care technology and beard, has adopted a multichannel strategy to expand to the United States which led to a 53% lifting of the brand and a visiting rate of the highest site of 1.4x.

The advertising platform of Quantcast provides the necessary tools to perform an effective omnichannel strategy, helping you find the right customers, lower the CAC and increase the CLV, all simplifying the management of the countryside. Do not miss the opportunity to resist the future your retail marketing efforts and grow the scope of your brand.

Meet the Quantcast team on 24-25 June in Olympia, London for DMWF Global!