FSN’s e-commerce, the mother company of the Nykaa fashion and beauty brand, has expanded its rapid trade service called Nykaa now in seven cities, including Mumbai, Delhi and Bengaluru, said the platform that announced the results of the quarter from April to June for the tax year 2026.”Nykaa is now part of our largest speed and convenience improvement strategy by not compromising the quality of our products and on the experience we offer to our customers,” said Anes Nayar, CEO of Nykaa Beauty, in a post-use call.
“Today we are present in seven cities and we have over 50 quick stores with a large assortment of beauty products, which are available in about 30 minutes to two hours,” he added.
By the end of the June quarter, Nykaa has now delivered over 1.3 million orders. Overall, Nykaa noticed an annualized gross goods value of $ 2 billion on all platforms of the first quarter.Nykaa Beauty Vertical, which mainly contributes to the total revenues of the platform, has seen a 26 % increase on an annual basis (YOY) of the value of gross goods (GMV) to 3.208 inr in the first quarter of the year 26. In the meantime, for Q1 Fy25, the segment has seen an increase in Yoy of 28 %.
“Together with the uncertain macro environment, competition in the beauty and personal care segment also increased,” said Nayyar. “Quick trade, horizontal players and specialist beauty players are focusing a lot on this category. Despite this, Nykaa has continued to provide the market growth growth and the BPC category recorded growth in mid -20%.”
Unlike the traditional rapid trade, which focuses on the delivery of 10 minutes, Nykaa has adopted a more cautious approach and has maintained a delivery time between 30 minutes and two hours.”Almost 80 % of what we sell is beauty and 20 % is personal cure. Personal care is what is really collecting in rapid trade,” said Adwaita Nayar, co -founder of Nykaa and executive director and CEO of Nykaa Fashion, in a conversation before June.
Under Nykaa now, the platform has edited the portfolio of products separately with particular attention to personal care and gifts rather than reflecting its catalog of primary E -commerce.
Meanwhile, Blinkit, Instamart and Zepto are also focusing on the expansion of their stock units (SKU) to increase the average value of the order. Last month, Zepto expanded his Sku BPC to add brands such as Estée Lauder’s Mac, The Ordinary and Clinique.
The e-commerce of FSN, the parent company of the Nykaa beauty and fashion brand, recorded a consolidated useful profit of 24 crores in the first quarter, growing by 79 % compared to INR 14, in the period of a year ago.
The revenues of the platform from the operations in the quarter during the revision have grown by 23 % compared to 2,155 inr against the cror of 1,746 inr reported last year.
The House of the Nykaa brands of FSN E-Commerce has reached a GMV of RS 2,100 Crore in the exercise25, demonstrating a 52% Cagr in five years. Key growth drivers include Dot & Key, Nykaa Cosmetics and Kay Beauty. The company aims at 6,000 FY30 GMV crores, focusing on the domain of makeup, on the expansion of skin care and in high growth categories such as clean beauty and fragrances.
Be First to Comment