The Nykaa Omnicanal beauty dealer and fashion aims to increase the gross value of the goods (GMV) of its internal consumption brands to RS 6,000 cror from Fy30, compared to RS 2,100 crores in the year25.The company is also targeting a growth of 3-4 times in its vertical in its fashion in the next five years, Nykaa said on its annual day for investors 2025 here on Thursday.
The company based in Mumbai said that it integrates artificial intelligence (AI) through operations.
Falguni Nayar, executive president, founder and CEO of Nykaa, said that the company is growing despite a difficult macroeconomic situation. “Beauty remains an electric power plant, our B2B game is downsizing and we see the recovery of momentum in fashion,” he said. “India is now on the radar of every global beauty company,” he added.
Vertical fashion collapse 3,800 in GMV in the exercise25 and has seen an improvement in profitability metrics. Nykaa has set long -term profits before interest, taxes, amortization and depreciation (Ebitda) 10 % objective for the company.Gen Z customers now contribute to 44 % of the expenditure for beauty and personal care through the Nykaa platforms, said the company.
Nykaa Fashion has expanded its premium offer through global partnerships with brands such as Revolve, Victoria’s Secret, Calvin Klein and Footlocker.
Superstore of Nykaa, its B2B platform, now serves over 370,000 retailers in 1,100 cities, with 89 % of sales from level 2 cities and beyond. The company plans to expand its super -20,000 PIN codes and 3,200 cities, aiming at the retail market of beauty not organized by $ 12 billion in India.
In his main beauty business, Nykaa turns to growth rates in the middle of 20 % in the coming years, led by the digital discovery on a large scale, a portfolio of premium growing brands and a omnichannel model designed for the scope and depth.For the quarter ended in March, the e-commerce of FSN, the mother entity of Nykaa, recorded a net profit of RS 19 crores, almost double the figure of the period a year ago. Operating revenues increased by 23.6 percent on an annual basis at RS 2,016.7 Crore, led by the growth of the beauty and personal care segment.
While the players of and -commerce the rapid trade models explore, Nykaa has piloted Nykaa now, its express offer of delivery, in selected PIN codes in Mumbai, Delhi and Bengaluru since last year.
However, in an interview with Et on June 9, Adwaita Nayar, CEO of Nykaa Fashion, said that the company is adopting a cautious approach to the category. Beauty, he said, is a category guided by the discovery and inspiration that requires width and depth of the assortment, which the rapid format of trade does not support generally.
To the push
Nykaa is also passing through an A-Native company, with over 40 ongoing genai initiatives. These go to hyper-personalized shopping, the targeting of automated announcements, the automation of the back-end process and the customer service led by the AI.
The company stated that over 50 % of its internal code will soon be generated and most customers’ questions will be managed through vocal interfaces and chat based on artificial intelligence.
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