Nathabit aims at RS 300 ARRA DA FY26 Crore with aggressive omnichannel growth, et Bredequity

The D2C Beauty and Wellness Nathabit brand is observing an annual racing rate of RS 300 revenue (ARR) by the end of the tax year, on the back of an aggressive omnichannel expansion strategy and a solid repetition rate of 52 %, the co-founder Swatagika Das told Etretail in an interview.

The company reported a turnover of RS 130 crores in the exercise25, compared to RS 80 crores in Fy24. “The last seven months have offered phenomenal growth. Now we are focused on downsizing over online,” Das said on his growth impetus after a slow Q4 in the exercise24.

Quick trade and offline retail sale currently represent 10 % of total sales, a Nathabit share requires to grow 15-20 % in exercise 26, with only offline that contributes to 10-12 percent. The brand is now present in over 1,000 stores, with plans to expand to 6,000 shops in Delhi, Calcutta and Bengaluru. His average monthly income per shop should stabilize to 5,000 RS 7,000 RS.

“We are entering offline and q-commerce not only for the presence, but as serious growth engines,” Das said.While D2C is online, the main channel remains, Das noticed that sales on Amazon softened and Nykaa, Flipkart and Firstcry are showing more stable traction.

Efficiency-premie capex

Nathabit is investing in internal R&D, manufacturing expansion based in Gurgaon and offline distribution construction. “We are a company at the first product. Innovation and new formulations are fundamental for our growth,” said Das.

On the financing front, the company is not trying to collect fresh capital for at least the following eight months. “We are adequately capitalized and growing efficiently,” he added.

Speaking of its current positioning, the brand said that it continues to build a high -effective natural portfolio, at the turn of the gap between Massa and Premium. Its prices – RS 4 per gram – are above traditional brands such as Himalayas but below high -end players such as minimalist or forest essential.Das stressed that Nathabit’s positioning is rooted in modern Ayurveda: clean, powerful and guided by education.

Satisfying request and the road to go

While online demand is uniformly divided between level 1 cities and level 2, offline and Q-commerce are currently focused on Metros. Over time, the company provides that level 1 contributes to 70 % of total revenues.

Currently, Nathabit is maintaining the financial discipline even if the onboarding distributors in terms of cash reduces, ensuring freshness through a Just-in-time supply chain and avoiding credit cycles. Das said: “We remained thin and in control, something that is missing in many rapidly growing D2C configurations”.

“It is no longer a question of hitting 100 crores. The next real challenge is the construction of an RS 1,000 brand with the power of resistance,” he concluded.