Salient points
- Nancedita Sinha, CEO of Myntra, underlined the growing strategic importance of the Indian market, highlighting the launch of Myntra Global to Singapore to serve the Indian diaspora.
- From the launch of Myntra Global on May 19, the company has undergone greater involvement, including a significant average order value and a promising percentage of return customers.
- Sinha observed that less than 15 percent of the e-Moda market in India is currently penetrated, indicating significant growth opportunities, in particular between the demography of the Gen Z.
India is a key strategic market for global brands, while the national brands are strengthening their propositions, said Nancedita Sinha, CEO of Myntra, which was launched in Singapore, which was launched in Singapore.”With the launch of Myntra Global to Singapore, we are also laying the foundations for our global incursion, with a long-term aspiration to serve the Indian diaspora beyond India,” Sinha said on Sunday after attending the NRF 25, an international retail show here 3-6 June.
“The rebellious brands of New Age are adapting their value proposal,” he said, underlining the growing strategic importance of the Indian market.
“With the launch of Myntra Global, starting from Singapore, Myntra turns to the Indian diaspora of 6.50,000 in the city of Lion. Our home website in India was already witnessing a significant organic traffic for the sum of 30,000 Singapore users,” Sinha said to PTI. From the launch of Singapore on May 19, Myntra has seen a growing commitment with impressive Aov (average value value) and a promising percentage already of return customers.
“We want to further strengthen our position as the most loved lifestyle destination of India, making the most of fashionable fashion, beauty and lifestyle accessible to 100 million plus customers in the country,” said Sinha, that it is guiding the e-commerce society of the Indian fashion of Flipkart.
Less than 15 %, the E-Moda in India is still significantly subject to global benchmark, presenting a huge opportunity, he said.
An area of key interest for Myntra is the Gen Z, a cohort that undertakes in a different way and requires fashionable fashion, a more personalized discovery journey and a seamless shopping experience.
“The Indian Shopper aspiration is exchanged through beauty, accessories and opportunities and Myntra as one of the main destinations of Lifestyle E-life of India, is well ready to meet the aspirational and evolution needs of customers,” added Sinha. Pi
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