Riliance Consumer Products (RCPL) owned by Mukesh Ambani, in collaboration with Ceylon Cold Stores, announced on Monday that he will launch his brand of drinks in Sri Lanka as part of the efforts to expand his wallet of soft drinks beyond India.The entry of the brand into Sri Lanka is supported by the strong market presence of the Ceylon Cold stores, a branch of the John Keells group, with its distribution and operational scale.
The portfolio is in the countryside in Sri Lanka includes Campa Cola, Lemon, Orange and the energy range with Cama Nrg Gold Boost and Berry Kik. According to the official declaration, a 250 ml bottle will have a price of RS 100, which the conglomerate considers it offers both the value and appeal for the needs of daily refreshment.
“We are excited to enter the Sri Lanka market with our precious drinks of Elephant House. Campo is a brand of Indian inheritance founded more than 50 years ago that continues to enjoy the love of consumers. We are investing in the long term and see great potential for an accelerated growth in the region,” said Kitan Mody, executive director of Riliace Consumer. Commenting on the arrival of Camp, Daminda Gamlath, president, John Keells Consumer Foods Sector, said: “We can’t wait to take advantage of our solid distribution network and market skills to establish the Campaga in Sri Lanka brand, just as it was in India for generations”.
Recently, Roliance’s FMCG arm has collaborated with the former Sri Lanka Muttiah Muralitharan cricket to co-creating, produce and sell Spinner’s sports drinks at RS 10 for 250 ml bottles, less than half of the price of rivals such as Gatorade and Sting owned by Pepsic.In the exercise25, RCPL reported RS 11,500 crores, with country and independence that cross 1,000 crores each in sales. The overall scope of the brands has crossed one million shops the last balance, the company said in its report on profits.
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