Press "Enter" to skip to content

M&M Plan World Tour on the Multi-Energy SUV platform, Etbrandequity

WhatsApp Group Join Now
Telegram Group Join Now

Mahindra and Mahindra are planning a pushes calibrated in the main foreign markets, anchored by a new modular platform that generates its next generation of SUVs. However, the car manufacturer will continue to give priority to the leadership in the market share of revenue compared to the pure increases in the volume, said a manager of the Senior company.”Volume quota earnings are happening alone, but our metric remains the market share of revenue,” he said to et. “Chasing volumes could lead us to wrong strategic choices.”

The manufacturer of Thar and XUV7OO leads the SUV market of India to the revenue share, although in second place in volume. M&M recorded record sales of 152,100 SUVs in Q1 Fy26. M&M expects the next growth phase to be guided by the newly developed NU qi. It is the first ever architecture of the company capable of churning out the internal combustion and electrical engines, together with the front and integral -wheel drive options, and both left and right -wing traction formats.

On Friday, the company presented the Vision.S, Vision.t, Vision.SXT and Vision.X SUVs based on the Qu iq. The platform is designed for high modularity and component communication, allowing faster development, lower costs and agility to regulate products in line with consumer preferences and technological trends.”Once a platform has been created, you cannot reinvent it every time the customer’s choices change. Modularity gives us the opportunity to respond quickly,” said Jejurikar. The M&M’s incorrect platform will continue to support the largest e-SUVs, while Nu IQ will be used for compact and subcomposed SUVs, with both coexisting in the wallet.

To support future growth, the company will expand the annual capacity in its chakan, Punne, 240,000 vehicles, bringing the total capacity there to 750,000-760,000 units. It is also exploring a Greenfield structure for long -term expansion.The international implementation will follow a “saturation-print” playbook, which involves a presence of construction of construction, retailers and service capacity in a market before moving on to others, said Jejurikar. South Africa was the first trial ground, followed by Australia and New Zealand, he added.

Now he is preparing to enter the United Kingdom, as well as other right and left -hand markets, including markets selected in Europe, the Middle East, Africa and Latin America, to draw on the opportunities of “white space” Premium SUV, said Jejurikar.

The platform’s strategy aims to provide suits aspirations to both local and abroad buyers, avoiding the dilution of the brand from the pursuit of the entry-level markets. “We do not want to dilute our identity by inserting segments that are not fundamental for us,” said Jejurikar, adding that the average average price of M&M remains well above the average of the sector.

Consolidating more engines on a platform, the car manufacturer aims to resist the future its range of products against uncertainty in the curves of adoption for electric vehicles, hybrids and advanced ice vehicles.

    <!–

  • Updated On Aug 16, 2025 at 12:00 PM IST
  • –>

  • Posted on August 16, 2025 at 12:00
  • <!–

  • 2 min read
  • –>

Join the community of 2m+ professionals in the sector.

Sign up for the newsletter to get the latest intuitions and analysis in your mailbox.

<!–

–>

Everything about the ebrandequity industry on your smartphone!

<!–

icon g play

icon app store

–>

<!–
Scan to download App –>
brandequity barcode
<!– –>

Source link

More from MarketingMore posts in Marketing »

Be First to Comment

Leave a Reply