Meta sets its myrins fueled by artificial intelligence on advertising competitors

The call of profits of the Compagnia di Meta with investors told us the direction in which the company wishes to take its initiatives in the future, and is an intelligent and direct advertising.

Unlike many of the large artificial intelligence companiesspray and pray‘Approach to the AI, which tries to integrate technology in every aspect of our life, destination seems to be the first company that has a clear concept of how it will justify the enormous investments in artificial intelligence that has been made to date and planned for this year.

Instead of adding to in addition to his basic operations, Zuckerberg told investors that he would have formed the core of his activity, aimed at digital advertising.

“If we deliver this vision, in the coming years, I think that greater productivity will make advertising a significantly wider share of global GDP compared to today,” said Mark Zuckerberg, CEO of Meta.

He observed that almost a third of the advertisers on the platform destination were already using the IA as a tool for creating content and that the last advertising recommendation engine with power from artificial intelligence had an increase in 5% conversion rates on the rollers. On the one hand, end users and advertisers are getting used to technology, but on the other, no company has yet to bring together the two groups significantly.

“Artificial intelligence has already made us better in targeting and finding the public that will be interested [advertisers’] The products of many companies are themselves and this continues to improve, “he said. The artificial intelligence of Meta will not only combine advertising content in a more effective way, but will be able to recommend marketing content to advertisers and modify their campaigns.

Meta has planned to invest over $ 70 billion this year in artificial intelligence functionality and the content of the call of profits seemed to show investors and owners of shares such as their commitments could begin to reimburse long -term. given that large figures on both sides of the budget Exposed by other large artificial intelligence companies, Meta is the first family name of large technological companies to present a realistic model of how IA could be used to generate revenue.

Using the IA in the background to better combine advertisers and buyers and, by extension, the content of the advertising media, the destination hopes to make its platforms even more attractive for organizations that try to maximize their marketing expenditure. Final users will receive more relevant marketing messages, delivered in formats with which they are more likely to interact.

The company also plans to use the IA in company messages, devices equipped such as the next generation of the Shalar and to better adapt user deadlines to their specific preferences. Second Yahoo! FinanceMeta is ambitious in taking a market share from the likes of Google Advertising Networks, Opens’s Chatgpt and Nascent Apple Intelligence of Apple.

The previous exhortations of Zuckerberg on Metaverse have made many wary investors against any new direction that the company can be taken by the CEO, therefore this return to the core business and to the ambitious plans for the ia-poof of one of the largest advertising networks in the world will have lightened the fears.

By justifying the destination of the investment that is making in AI with clear plans and putting its eyes on competitors in the digital marketing space, Zuckerberg calmed the fears of the investors and put the glove on digital advertising networks in competition.

(Image source: Stockcadatlog “Facebook” is authorized in 2.0 CC)

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