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Meta partner with Sports Eyewear Brand Oakley to launch glasses fueled by artificial intelligence, et brandedquity

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Meta said on Friday that he had collaborated with Oakley to release intelligent glasses fueled by artificial intelligence, expanding his push in wearable technology after the success of Ray-Ban glasses.The Social Media company is expanding its partnership with Oakley and Ray-Ban-Prent Essilorluxottica in the midst of a growing consumer interest for wearable devices fueled by artificial intelligence.

Meta has sold millions of ray-best glasses from their launch and said that its “Oakley Meta Hstn” will present a high resolution camera with free hands, earlative speakers, water resistance and AI capacity.

The limited edition product will be available for pre -order starting from 11 July to $ 499, with additional products starting from $ 399 which are launched by the end of the summer.

Meta said that the product line will launch itself in North America, Australia and in different European countries, with plans to expand in Mexico, India and Arab Emirates united by the end of the year.The Oakley Meta Hstn will debut this month in various important sporting events including Fanatics Fest and UFC International Fight Week.

The smallest rival Snap declared at the beginning of this month that he would launch his intelligent glasses, called Specs, for consumers next year. Companies like Google are also exploring similar investments.

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  • Updated On Jun 21, 2025 at 03:00 PM IST
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  • Posted on June 21, 2025 at 15:00 Ist
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  • 1 min read
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