Mercedes-Benz India is betting on the hyper-personalization and electrification, with particular attention to Indian technology, to improve its charm and guide the growth in the flourishing market of luxury cars of the country, said the maximum official of the company.The luxury car manufacturer based in Germany offers a hyper-personalization program: the Manufacturer programIncluding “artifaktur”, which allows buyers to customize their vehicles according to their preferences.
“Pursuant to this program, 75 % of customers who buy a car customize it through the manufacturer’s program, for which they are willing to pay between £ 60 to 1.5 £”, told Santosh Iyer, CEO and CEO, Mercedes-Benz India, Etauto.The growing base of rich customers of India is giving rise to the tendency of tailor -made luxury vehicles. Beyond physical customization, digital characteristics such as “routine”, a car element based on customer habits, which strengthen this turn. Following the same philosophy, the luxury car manufacturer launched the Mercedes-AMG G 63 “collectible edition” A £ 4.3 today. Only 30 units of the limited edition will only be available for existing customers.
Get forward with Indian technology
This launch also marks the first contribution of Mercedes-Benz Research and Development India (MBRDI) to the Mercedes Benz Limited Edition model, underlining the growing attention of the company on the local development of the product.
Mbrdi, based in Bengaluru, is at the forefront of the integration of advanced technologies such as AI and Gen Ai in the automotive production-thei operating systems chip-to-cloud of the characteristics.
“From technical involvement in all aspects of engineering, we believe that today there is almost no research area not touched by Indian engineers,” said Manu Saale, MD and CEO, Mbrdi.
With its growing engineering skills, India plays a fundamental role in global automotive innovation which should have a impact on next generation vehicles all over the world.
Align with EVS
With the growth of the adoption of electric vehicles in the country, the car manufacturer has kept step by step.
Mercedes-Benz India recorded a 73 % growth in luxury EV sales from January to May, exceeding the overall growth of the sector, said Iyer. This EV momentum is guided by high -end models such as EQS SUV, EQE and EQS Maybach. Currently, the company does not compete in the EV Entry-Level segment.
“The brand aims to maintain the DNA of performance (AMG) while it offers the advantages of electrification (EQ), showing features such as the” G-Turn “in the Electric G-Class,” added the direction.
On the growth front, the German producer plans to report a flat growth to a figure in 2025, in line with previous projections. This perspective is influenced by factors such as exchange rates, geopolitical worries and more.
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