McCain Foods has announced the beginning of a new chapter in India, with the presentation of his identity as a refreshed brand and a new vibrant packaging during an event in Ahmedabad, Gujarat, a symbolic return home for the moment when the company’s trip started to India. This transformation reports McCain’s renewed commitment for real food, responsible supply and significant connections, redefining the way in which frozen food is experienced among the Indian families.At this event, the CEO of McCain Foods India Mainak Dhar and the Ambassador of the long -term brand Karisma Kapoor were achieved by many McCain farmers and key partners in the sector to reveal the revitalized identity of the brand and its platform led by the purpose, ‘Roomed in Real’. The presence of our farmers – the people at the center of our business – has made the celebration particularly significant, giving life to McCain’s purpose in the most authentic way.
This milestone represents much more than a visual transformation: it is a celebration of McCain’s unwavering commitment for real food, responsible agriculture, the promotion of significant connections and a profound respect for the people and communities we serve. Having to honor our growers at the launch event was a powerful reminder of the values that merge our brand and the people who make it possible, the company has declared in a press release.Reaffirming his commitment to bringing the most beautiful food from his fields to family tables throughout India and rooted in authenticity and purpose, this refreshing brand identity highlights McCain’s dedication to regenerative agriculture and sustainable partnerships. It also recognizes the indispensable role that our farmers play in providing high quality food to families around the world.
“We are proud to present our new visual identity that honors our inheritance, embraces the future and reaffirms the values that have always defined us: real food, real people and real purposes,” said Dhar, CEO of McCain Foods India.
“This transformation is deeply rooted in our pride for farmers who cultivate our ingredients, the dedicated teams that give life to our products and the families who welcome McCain on their tables. Our new packaging is designed to inspire trust and excitement, and the people who take root every day. Foundation, we are excited to undertake the next phase of the intentional growth in India”, he added.
At the center of the celebration was the presentation of McCain’s new visual identity: a bold and contemporary logo inspired by the heat, the rolling hills and the promise of the sun, everyone symbolizes our journey from farm to family. The renewal of the packaging gives life to global standards, remaining locally relevant, with a strong attention to the visibility of the shelves, freshness and premium charm.
It also brings live the family moments and the sharing of occasions when McCain products are inserted seamlessly-the time of the weekend family at random meetings. This transformative restyling helps to reposition frozen food in the minds of consumers-cold and artificial snacks to fresh, natural and quality of the restaurant that become a catalyst for solidarity, with McCain at the center of the moments that bring people closer through real and shared experiences.
The ambassador of the McCain Kapoor brand joined the McCain family and his farmers to reveal the new identity of the brand. By sharing his sincere connection with McCain, he observed: “It is really moving to be part of this moment milestone
Sunshine’s launch also highlighted McCain’s commitment against regenerative agricultural practices throughout India. Focusing on the improvement of soil health, in preserving biodiversity and promoting climatic resilient agriculture, this initiative underlines McCain’s vision to build a sustainable future and focused on the community for food.
Since today’s families are looking for more and more convenient and reliable food, McCain’s refreshing brand identity arrives in a fundamental moment, redefining the frozen food category. With its renewed promise, McCain invites everyone to rediscover the true value of food that is not only easy to prepare, but also authentically rooted in reality. “While celebrating this exciting evolution, we invite our partners, customers and communities throughout India to join us on this journey. Together, we will continue to cultivate significant connections and provide the best that our fields have to offer,” Dhar said.
