Markets with Bertie: What Queues of Artificial Shortage Stand for

Observing queues fascinates bertie; Specifically, observing what people have to or opt to Queue up for is often Instructive. As a kid, bertie Had Quewed to Buy Train and Movie Tickets, often Dreading the disappointment that would lurk at the end of it, in the form of a ‘House full’ or ‘CLOUSED FOLL’ BORD. Once that Happy, a tout would account which whichever Elder bertie was with, offering the same ticket at an exorbitant premium. Thos Queues Were Symptomatic of An India with Indequate Supply, OPAQUE PROCESS and BRAZEN RENT-SEKING by Connected Middlemen. Thankfully, Most of Theose Queues are now Behind Us.

But the Queues of Helplessness has been replaced by Queues of Desire – To Buy the latest iPhone the day it releases or outside a lvmh store to be removed a bid on the bag that one covets. Since bertie has no interest in any such Queues, He Thought They Had Disappeared from His Life. Until, at the behest of his niece and nephew, bertie agreed to a tony nightclub despite knowledge The long Queue at the Door Intrigued Him; The dj was unknown, the cover charge was not cheap, and the place was cavernous. That was enough to set off his curious mind in pursuit of the mystery.

What caused the Queue, He Figure, was an elabrate three-stage screening at the door. He spotted almost as many security guards, bouncers and organizers at the entrance as patrons. Bertie Struck up a conversation with a bouncers who was wearing dark gold-rimmed aviators at ten in the night. His main job seemed to be folding his hands across his barrel-like chest and letting his biceps show through the tight black t-shirt. From Him, Bertie Gleanede that Stage One was about Checking Your Ticket and Noting Down Your Personal Details Using Pen and Paper. Stage two was age verification based on Government -SUED Documents, And the Last Stage was an elaborate pat down and bag check for cigarets, vapes and their lic.

In comparison to an Airport Security Check, which is much more critical, the disorganized system surprised bertie. What surprised heim even more was the chirpy gaggle of teenyboppers who did not see the deed the infertility; In fact, they see to be enjoying it. They see to feel none of the frustration that bertie associateed with Queues. That Led Him to theorize that this Queue was serving another purpose: to create an artificial sense of shortage. Maybe it appeared to the masochistic instinct of the young people Around Him Who, from their Demeanour, Looked Like they have been dengted anything. Or maybe it was playing on the reverse psychology that if anything Worthwhile requires hard work, then anything achieved without hardship is not Worthwhile. Bertie Vaguely Remembred His Marketing Professor Saying Something to this Effect in the context of luxury marketing.

Bertie is a Mumbai-based fund manager with compliance department wishes