The group of French luxury goods LVMH is under discussion with multiple buyers to download its fashion label Marc Jacobs, the people who are familiar with the issue told Reuters on Friday.The company led by Bernard Arnault has held talks with potential buyers including the group of authentic brands of Reebok and WHP Global, said the sources, who asked not to be named because the discussions are reserved.
The authentic brands refused to comment on the question while WHP did not answer immediately.
The owner of Brookstone Bluestar Alliance is also a pretender for Marc Jacobs, who could be worth about $ 1 billion, according to the Wall Street Journal, who previously reported the news.
LVMH, Marc Jacobs and Bluestar Alliance did not immediately respond to requests for comments on the WSJ report. In 2024, Bloomberg reported that Lvmh was exploring the strategic options for the label with the consultants after receiving interest from potential buyers, although the company had denied the complaint at that moment.
Founded in 1984 by the American designer Marc Jacobs, the luxury fashion brand is renowned for its eclectic and daring design that merge with high fashion with the road style. In 1997, Lvmh touched Jacobs to lead the Louis Vuitton brand and acquired a participation in the designer’s label of the same name.
The diary said an agreement could be aimed early, provided that the talks did not take sides.
Lvmh recently downloaded some of his brands to simplify his wallet. Last year he sold the dirty white clothing brand, founded in 2012 by the late Virgil Abloh, to the Bluestar Alliance company based in New York for a non -disclosed value.
Another label, Stella McCartney, at the beginning of this year, regained the minority share held by LVMH in the house that founded about five years after the luxury group purchased it.
McCartney, who notoriously does not use skin or fur, said that he will continue to recommend the head of Lvmh Arnault and the group’s executive team on sustainability issues.
The realization of the luxury retail sector has attracted attention to Europe. At the beginning of this year, Prada acquired Versace from Capri Holdings, combining two iconic Italian fashion brands in an agreement of 1.4 billion dollars.
Sales of the second trimester of LVMH, which include products such as Louis Vuitton bags, Dior and Champagne Moet & Chandon clothes, have been slightly below market expectations.
The company’s shares have increased with analysts indicating hopes on the horizon while the group has declared that it has seen some signs of recovery in the key Chinese market.
Deutsche Bank ADAM Cochrane analyst said that while the results of the second quarter were not “stellar”, there were some “glimmer of hope”.
The French luxury brands have sailed with prolonged market challenges, including a recession and the potential impact of the tariffs of US imports.
