Salient points
- Apple is trying to regain his innovative advantage to the annual world developer conference, which should focus on software updates rather than important new hardware ads.
- The company’s challenges in advanced its artificial intelligence skills, in particular with the Virtual Siri assistant, are becoming more pronounced since competitors such as Google and Samsung continue to improve their artificial intelligence offers.
- The regulatory pressures and uncertainties of the commercial war are aggravating Apple’s struggles, contributing to a significant drop in the price of shares and the wealth of shareholders this year.
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After embarking from the starting gate in Big Tech’s fundamental race to capitalize with artificial intelligence, Apple will try to regain the bases on Monday at its annual conference for developers all over the world.The pre-summer rite, which attracts thousands of developers in the headquarters of Apple’s Silicon Valley, should be more submissive than the feverish anticipation that surrounded the event in the previous two years.
In 2023, Apple revealed a mixed auricular that was little more than a niche product, and last year WWDC trumpeted its first important incursion in the man of the AI with a series of new features highlighted by the promise of a more intelligent and more versatile version of its virtual assistant, Siri.
But going to this year’s showcase, Apple faces annoying questions that the company of almost 50 years has lost part of the mystical and innovative unit that transformed it into a technological trendsetter. Instead of making a great sketch as he did with the Vision Pro headset, Apple this year is expected to focus on a review of his software that can include a new tactile aspect for the native apps of the iPhone and a new nomenclature to identify its updates of the operating system.
Although it might seem that Apple is becoming a technological latecomer, the research analyst of Forrester Thomas Husson claims that the company still has a long time to recover the delay in an artificial intelligence race that “is more a marathon, than a sprint. It will force Apple to evolve its operating systems”.
If the reports on its iOS Out denomination scheme, Apple will move on to a method that the car manufacturers have used their latest cars models by telegraph by connecting them per year after they have reached dealers.
This would mean that the next version of the iPhone operating system that this autumn will be released will be known as iOS 26 instead of iOS 19, since it would be under the current sequential denomination approach.
Whatever it was called, the next iOS will probably be released as a free update in September, in the same period as the next iPhone models if Apple follows its usual road map.
In the meantime, Apple’s references to artificial intelligence could be less frequent than last year when technology was the main attraction.
While some of the new tricks of AI compatibles with the latest iPhones have started to launch last year as part of the updates of the free software, Apple has not yet been able to add Siri in the way he advertised the conference last year.
The delays have become so evident that a chastised apple has retired from the promotion of Siri in its marketing campaigns at the beginning of this year.
“It just takes a little more than we thought,” Tim Cook analysts said last month when he was asked about the company’s headache with Siri. “But we are making progress and we are extremely enthusiastic about getting the most personal Siri features out there.”
While Apple has fought to create an artificial intelligence that satisfies its standards, the gap that separates it from the other power plants is extended. Google continues to pack more artificial intelligence in its range of Pixel smartphones while introducing more technology into its search engine to drastically change the way it works.
Samsung, the largest rival of Apple’s smartphone, also leans heavily in artificial intelligence.
In the meantime, Chatgpt has recently concluded an agreement that will bring Apple Design to work on a new device in the former Jony Ive Guru IVE that should compete against the iPhone.
“While most of the WWDC will concern what is the next big thing for the iPhone, the unreamated question is: what is the next fantastic thing after the iPhone?” Hilled Chatterjee, another analyst for Forrester Research said.
In addition to dealing with the challenges of innovation, Apple must also face regulatory threats that could trace billions of dollars of revenue that help to finance his research and development.
A federal judge is currently evaluating whether the proposal of countermeasures to the illegal monopoly of Google in search should include a ban on long-standing agreements of 20 billion dollars a year in Apple, while another federal judge has recently prohibited the company to collect the commission on in-app transactions processed outside its payment system once intermediate.
In addition to all this, Apple was captured in the cross of the commercial war of President Donald Trump with China, a key production center for Cupertino, California.
Cook successfully convinced Trump to exempt the iPhone from the rates during the first administration of the president, but had less successful during Trump’s second mandate, which seems more determined to produce Apple to create its products in the United States.
“The commercial war and uncertainty related to tariff policy are today much more concerns about Apple’s affairs than Apple perception is late for artificial intelligence innovation,” said Husson.
The multidimensional glove in front of Apple is frightening investors, causing the dive of the price of the shares of the company so far almost 20 % this year – a drop that has canceled 750 billion dollars in the wealth of shareholders.
After starting the year as the most precious company in the world, Apple is now in third place behind the longtime rival Microsoft, another artificial intelligence leader, and Ai Nvidia’s chipmaker.>
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