LinkedIn’s ecosystem in 2025: data from the industrial report of metrools

LinkedIn has turned from a traditional professional networking site into a vibrant and content -based platform, as highlighted in the LinkedIn 2025 Metrool study. Analyzing over 577,000 posts of almost 48,000 pages, the study reveals significant changes in the platform as regards video content and how brands can draw in formats underutilized to guide the involvement.

To facilitate the comparison and the page benchmarking, we organized the accounts analyzed by number of followers, ranging from “tiny” to “huge”. See the complete break in the graph below:

Metrool creates monthly relationships on social media to monitor emerging trends, the changes in the platform and the reference parameters for marketing experts, SMMS and creators to analyze and improve their marketing approaches. Which key takeaways discovered this relationship?

The rise of video content

Video content on LinkedIn recorded a significant 53% of use increase, exceeding growth rates on platforms such as Tiktok, Instagram coils and YouTube. This Surge underlines LinkedIn’s evolution in a dynamic space for creators and brands. Despite this growth, the video has not yet passed other formats in the commitment.

In the following graph, almost all video content metrics are on the rise, save medium actions. This indicates a growing demand for video content on the network. Its rapid growth suggests a promising path for future future strategies. Before the floods of the competition, creators and brands should experiment with video content to see what the niche audience attacks better.

Rides: the engagement power

The report noted that Carosello’s posts are the most performing format of LinkedIn, guiding an impressive rate of involvement of 45.85%. These multi-sylide posts facilitate the narration and in-depth sharing of the contents, making them highly effective for the interaction of the public. The rides also guide in clicks and actions, indicating their strong appeal and effectiveness in guiding users’ involvement.

Polls: an underutilized opportunity

Despite an increase of 206% of flow rate, the surveys remain under autilized on LinkedIn, used only at 0,00034% of the content analyzed. This represents a significant opportunity for brands to involve the public through interactive content. With the new planning functionality of the Metrool surveys, marketing experts can perfectly integrate the polls into their content calendars, improving the strategies of involvement and the public feedback.

External connections in the posts: yes or not?

Despite the popular belief that the connections limit the scope of the posts, the relationship has discovered that the opposite is true. Just over 30% of the posts contains connections to external pages and posts with connections recorded an increase of 4.9% of the impressions and an increase of 13.57% of the interactions. LinkedIn is not out of the table if you are trying to drive external traffic from the posts.

LinkedIn’s changing landscape offers unique opportunities for brands willing to diversify their content strategies. By embracing videos, experimenting with rides and surveys and pushing traffic to external sites, brands can maximize their performance and their involvement on the platform.
For a more detailed analysis, refer to The complete report of the Metrool here.

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