The emergence of artificial intelligence (AI) and generative (Genai) has opened new paths for innovation in the Eyewear category, according to an Lenskart manager.
“I think Ai and Genai have opened so many possibilities. An interesting thing we are doing is the remote optometry. Most people want their eyes to be tested, but we don’t have a proportionate number of optometrists in India”, Peyush events “.
According to him, Lenskart has a team of “hundreds of optometrists” based in Calcutta who uses the IA to conduct eye exams in the most remote parts of India on a large scale.
“And with the IA, we are trying to make it like a co-pilot. In some cities and in some locations, we have self-eye tests, which means that you can speak with an artificial intelligence agent and tell him your tastes and things of the glasses,” said Bansal.The Faridabad-Headquarted company has collaborated with the Qualcomm American semiconductor company to power the next Smart Lenskart glasses with Qualcomm Snapdragon’s chipset solutions.
In January of this year, Lenskart set up in the Smart Glass category with the launch of “Phonic” smart glasses enabled audio at the price of £ 4,000.
“It took 2 years of work (to launch Phonic). When we launched it, I think the beauty was that what would not be sold in many years, it was sold in about a month. We saw that people have adopted this intelligent glass,” said Bansal.
Smart glasses, compared to conventional glasses, allow users to interact with an environment and virtual objects. It has applications in all sectors, including retail, health, education and car, among others. The adoption of these intelligent devices, however, was largely limited in India due to Internet connectivity problems, low level of awareness among consumers, lack of availability of prescription or power glasses and prohibitive costs.
The top executive said that intelligent glass manufacturers will have to innovate in terms of materials to improve the duration, adding that prescription glasses could soon become a reality.
“I think ((power glasses) will be one of the most difficult problems to solve. In Southeast Asia, 70-80% of people are myopic today. Every year, myopia rates are growing. So do not have a prescription and sunglasses do not solve our problem. Many things must be done,” noted Bansal.
The CEO said that Lenskart focuses on the creation of high quality glasses accessible to everyone, in various styles and in different prices.
“We are not competing to win anything. I think we just want to continue investing and make the complete stack so that we can make it affordable to people at best and the best possible price. The idea is that we want more and more people to wear them, not just a few,” said Bansal.
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